PPC Manager Job Vacancies in Kolkata

Role: PPC ManagerExperience: 8+ YearsDepartment: Digital Marketing / Performance MarketingEmployment: Type Full-TimeReporting To: Head of Marketing / Digital Marketing LeadSalary Range: 9.5 LPA to 12 LPARole Overview We are looking for an experienced PPC Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AIpowered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.Key Responsibilities1. Campaign Strategy & Planning Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.4. AI Implementation in Day-to-Day PPC Work Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation. Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations. Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.5. Tracking, Analytics & Reporting Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.6. Optimization & Growth Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AIsupported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.7. Team & Stakeholder Coordination Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.Required Skills & Experience 8+ years of hands-on experience in PPC, paid media, or performance marketing. Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads. Advanced knowledge of GA4, Google Tag Manager, conversion tracking, remarketing, pixel/tag implementation, and CRM integrations. Practical knowledge of using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and similar platforms in day-to-day marketing workflows. Ability to implement AI for campaign research, ad copy testing, reporting automation, audience insights, competitor analysis, and productivity improvement. Strong understanding of lead generation, ecommerce, B2B, B2C, SaaS, EdTech, and service-based campaign models. Ability to manage medium to large advertising budgets with performance accountability. Excellent analytical, reporting, problem-solving, and campaign audit skills. Strong knowledge of ad copywriting, landing page optimization, funnel strategy, and creative testing. Experience in campaign forecasting, media planning, performance audits, and ROI optimization.Preferred Qualifications Google Ads certification preferred. Meta Blueprint certification will be an added advantage. Experience in EdTech, IT services, B2B lead generation, SaaS, ecommerce, or agency campaigns preferred. Experience handling national and international campaigns will be an added advantage. Prior experience in team mentoring or client-facing performance reviews is preferred. Experience using AI tools for PPC optimization, reporting, workflow automation, and strategic planning will be an added advantage.Key Performance Indicators Lead volume and lead quality improvement. Cost per lead and cost per acquisition control. Return on ad spend and revenue impact. Conversion rate improvement across campaigns and landing pages. Budget utilization and reduction in wasted ad spend. Campaign scalability and performance consistency. Quality of reporting, insights, and optimization recommendations. Effective adoption of AI tools to improve productivity, reporting speed, and campaign optimization quality

Roles and Responsibilities:-B2B Lead Generation: Design and execute inbound marketing strategies to capture and nurture high-quality B2B leads.SEO & Content Marketing: Optimize our website architecture and content to rank higher for relevant engineering keywords.Paid Advertising (PPC): Set up and manage target-oriented Google Ads and paid social media campaigns to maximize ROI.Social Media Management: Create, curate, and schedule impactful professional content on LinkedIn, Facebook, and Instagram to build brand authority.Email Marketing: Build and deploy email automation workflows to nurture prospects, franchise partners, and existing clients.Analytics & Reporting: Monitor, analyze, and report monthly performance metrics using Google Analytics and marketing dashboards to optimize campaign performance.

Designation: Project Manager (Digital Marketing) Location: KolkataExperience: 3 to 5+ yearsShift: Flexible (5 Days working)Job Type: Full-time Salary: Up to 40,000 (depending on experience and skills)NOTE: Interested candidates can share thier CVs at anshika.qtonix@gmail.com or Whatsapp to 8249718916.Feel free to share this with anyone in your network who might be a great fit!Job Description:Qtonix Software Pvt Ltd. is looking for a dynamic and experienced Project Manager (Digital Marketing) to join our team. The ideal candidate will have a proven track record in digital marketing, demonstrating expertise in developing and implementing effective digital strategies. As a Project manager, you will play a key role in driving online brand visibility, engagement, and lead generation for our clients. Responsibilities: Digital Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with organizational goals. Conduct market research to identify trends, competitor activities, and emerging opportunities. Campaign Management: Plan and execute digital marketing campaigns across various channels, including social media, email, and online advertising. Monitor and analyze campaign performance, providing insights and recommendations for optimization. Content Management: Manage content calendars and coordinate with internal teams to ensure timely delivery of content. SEO and SEM: Implement and optimize search engine optimization (SEO) strategies to improve organic search rankings. Oversee search engine marketing (SEM) initiatives, including paid advertising campaigns. Analytics and Reporting: Utilize analytics tools to track, measure, and report on key performance indicators (KPIs). Generate regular reports on the effectiveness of digital marketing efforts and recommend adjustments as needed. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, etc ). In-depth knowledge of digital marketing trends, tools, and best practices. Strong understanding of SEO, SEM, email marketing, content marketing, and social media strategies. Excellent written and verbal communication skills with the ability to create compelling content. Analytical mindset with the ability to interpret data and draw actionable insights. Creative thinking and the ability to generate innovative ideas for marketing campaigns. Ability to manage multiple projects and prioritize tasks effectively. Benifits: Salary on Time No overtime 14 paid leaves in a year National & International Holidays Official Tour Award ProgramCompany Details: We are Qtonix Software, a CMMI Level 3 and ISO-certified premier Digital Marketing, Web Development, and Mobile Application company with 13+ years of excellence in delivering top-notch solutions. We take pride in serving 2,500+ clients globally, achieving a 96% customer satisfaction rate. Our expertise includes successfully completing 1,299+ digital marketing projects, 899+ website development services, and 200+ mobile app projects for clients worldwide.Our head office is located in Bhubaneswar, with a marketing office in Kolkata, India.

Join our fast-growing digital marketing team as a PPC Manager! If you excel in PPC, Google Ads, and Meta Ads, we want you on board! This role requires expertise in client onboarding, communication, and project management. Experience in the Healthcare industry is a plus!

Tentative Responsibilities:*Participate in forming effective paid search strategies*Launch and optimize various PPC campaigns*Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred *Be involved in keyword selection and audience targeting*Monitor budget and adjust bids to gain better ROI

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. RESPONSIBILITY _-Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness-Be actively involved in SEO efforts (keyword, image optimization etc.)REQUIREMENTS _:Should have a minimum 2 years of relevant exp.:Proficient with Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM:Advanced knowledge in keyword research:Advanced knowledge in on-page and off-page optimization.Location- Adret Software Services Pvt. Ltd. Behind RS. Software Merlin Matrix Building (Unit - 506), DN-10, Sector V, Bidhannagar, Kolkata-700091Phone Number- 9800697044