- Create and execute digital marketing campaigns to enhance the school's brand presence online.- Develop strategies to increase student admissions and engagement through digital channels.- Oversee the school's presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.- Develop content calendars, create engaging posts, and monitor social media activities to boost interaction and visibility.- Ensure the school's website is regularly updated with relevant content like events, announcements, and blog posts.- Manage Search Engine Optimization (SEO) practices to improve website ranking on search engines.- Develop and manage email marketing campaigns targeting prospective students, parents, and alumni.- Analyze digital marketing performance using tools like Google Analytics, social media insights, and email campaign reports.- Coordinate online webinars, virtual school tours, and events to engage with the community.- Monitor and respond to reviews and feedback on platforms like Google Reviews, Facebook, and other school-related forums.- Work closely with the admissions, academic, and administrative teams to ensure alignment in messaging and campaigns.- Continuously monitor the latest trends in digital marketing, including social media algorithms, search engine changes, and content creation trends.