Role OverviewWe are looking for a hands-on Brand Marketing Manager who can strengthen ourbrand positioning while driving measurable customer acquisition and revenue growth across digitalchannels.The ideal candidate should combine brand strategy, creative thinking, performance marketing,analytics, and strong execution. This role requires someone who can independently plan campaigns,manage advertising platforms, coordinate creative production, analyze results, and take completeownership of marketing initiatives.Key ResponsibilitiesDevelop and strengthen the brands positioning, messaging, tone of voice, and customer valueproposition.Create integrated marketing plans for product launches, seasonal campaigns, promotions, andbusiness priorities.Plan, launch, manage, and optimize paid advertising campaigns across:Google AdsMeta AdsPinterest AdsTikTok AdsMicrosoft Advertising/Bing AdsReddit AdsManage campaign budgets, targeting, bidding, audience segmentation, remarketing, andperformance optimization.Improve key metrics such as ROAS, CAC, CPA, conversion rate, lead quality, and marketingattributed revenue.Develop campaign concepts, advertising hooks, offers, copy, creative briefs, and contentdirection.Plan and execute structured testing across audiences, creatives, messaging, offers, and landingpages.Coordinate with designers, content creators, photographers, agencies, and other externalpartners.Ensure consistent brand communication across the website, social media, email, marketplaces,and B2B channels.Analyze customer behavior, competitors, market trends, and campaign data to identify growthopportunities.Work with the website and e-commerce teams to improve product pages, landing pages,customer journeys, and conversion rates.Support SEO, email marketing, customer segmentation, remarketing, and retention initiatives.Maintain a structured marketing calendar covering campaigns, launches, promotions, content,and testing.Prepare weekly and monthly reports with clear insights, recommended actions, and measurableoutcomes.Take complete ownership of projects, timelines, coordination, follow-ups, and final delivery.Required Experience and Skills:Minimum 5 years of total experience in brand strategy, digital marketing, growth marketing,or performance marketing.Strong hands-on experience managing performance marketing campaigns across Google, Meta,Pinterest, TikTok, Bing, and Reddit.Proven experience managing advertising budgets and delivering measurable improvements inrevenue, ROAS, CAC, CPA, or conversions.Strong understanding of brand positioning, customer segmentation, messaging, and creativestrategy.Experience developing campaigns and coordinating with designers, agencies, and contentteams.Strong knowledge of GA4, Google Tag Manager, campaign tracking, attribution, and marketingdashboards.Working knowledge of SEO, email marketing, conversion-rate optimization, and e-commercecustomer journeys.Strong analytical, communication, project-management, and problem-solving skills.Ability to work independently, manage multiple priorities, and complete projects withoutconstant supervision.Strong ownership, accountability, attention to detail, and commercial understanding.