SR. Sales Manager / Marketing Manager From Edible Oil FMCG Industry

Senior Sales Manager Role in Edible Oil Industry

Role and Company Introduction

Position overview

• Senior Sales Manager - Edible Oil

• Company: (Edible Oil Manufacturing, Rajasthan)

• The Senior Sales Manager will lead overall sales, distribution expansion,

Key responsibilities

• Drive monthly, quarterly, and annual primary and secondary sales targets (volume, value, and market share) for edible oil packs and SKUs in the assigned markets.

• Plan and implement sales strategies, route plans, and beat structures to maximize retail coverage and numeric distribution in general trade and modern trade.

• Appoint, develop, and manage distributors/super stockists, ensuring ROI, stock hygiene, credit discipline, and strong secondary sales.

• Lead, mentor, and review the performance of the sales team (Area Sales Managers / Sales Officers / territory executives), including daily market work, productivity, and KPI achievements.

• Execute trade schemes, discounts, and promotional activities; ensure in‑store visibility, planograms, POSM placement, and price discipline for • Conduct regular market visits to key towns and routes, review outlet execution, and drive new town opening and retailer addition.

• Track competitor prices, schemes, launches, and market activity; share structured feedback and recommend pack, price, and product improvements.

• Prepare and review sales forecasts, budgets, and MIS reports; analyze KPIs such as sales growth, outlet productivity, strike rate, and fill rate.

• Coordinate closely with Production, Supply Chain, Accounts, and Marketing to ensure timely dispatches, stock availability, and successful new product launches.

• Ensure compliance with company policies, ethical selling practices, documentation, and reporting standards.

Desired candidate profile

Experience and Geographic Requirements

• Experience: 7-12+ years in FMCG / edible oil / food category sales, with at least 3-5 years in a managerial role handling a large territory and team.

• Industry: Strong exposure to edible oils or related FMCG categories (staples, food grains, ghee, refined oils, etc.), with proven experience in distributor and retail management.

• Geography: Prior experience in Rajasthan / North India markets will be preferred, with high willingness to travel 60-70% of the time.

Essential Skills for the Role

Skills:

• Strong sales planning and execution capability for primary and secondary sales.

• Excellent team leadership, coaching, and performance management skills.

• Good analytical ability for numbers, KPIs, and market insights.

• Relationship‑building skills with distributors, key retailers, and internal stakeholders.

Educational and Technical Qualifications

• Education: Graduate; MBA or equivalent management qualification preferred.

• Other: Proficient in MS Excel/PowerPoint for reporting; comfortable with WhatsApp/CRM-based daily reporting and field MIS.

Performance Metrics and Responsibilities

Key performance indicators (KPIs)

• Achievement of monthly/quarterly/annual primary and secondary sales targets (volume and value).

• Numeric and weighted distribution, new town and outlet additions, and range selling (SKU-wise performance).

• Distributor ROI, stock norms, credit hygiene, and claim management.

• Sales team productivity (calls per day, outlet coverage, strike rate, and collections).

• Execution of trade schemes, visibility standards, and adherence to price discipline in the market.

Job Details and Reporting Structure

Compensation and reporting

• Designation: Senior Sales Manager - Edible Oil.

• Reporting to: Business Head / Director - Sales & Marketing

• Location: Jaipur

• Experience

  9 - 15 Years

• No. of Openings

  1

• Education

  Post Graduate (Other Master Degree, Post Graduate Diploma, M.B.A/PGDM, M.Sc)

• Role

  Sr Sales Manager

• Industry Type

  FMCG / Retail

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Benefits include

  Annual Bonus, PF, Travel Allowance (TA), Mobile Allowance

• Face Interview Location

  Bikaner Rajasthan