Job Description

Marketing Executive Job Description

A Marketing Executive is a versatile professional responsible for executing a companys marketing strategy to drive brand awareness and support sales. While a Digital Marketing Executive focuses solely on online channels, a general Marketing Executive often manages a 360-degree mix of offline (events, print, B2B networking) and online activities.

In industrial hubs like Ambad or Satpur MIDC, this role is essential for connecting manufacturers (like Chhaya Enterprises or Samar Steel) with institutional clients and distributors.

Key Responsibilities

Campaign Execution & Brand Awareness

Marketing Collateral: Coordinate the design and production of brochures, catalogs, banners, and corporate gifts.

Content Support: Write basic copy for advertisements, press releases, and internal newsletters.

Brand Consistency: Ensure that the company logo and messaging are used correctly across all platforms and physical sites.

Event & Trade Show Management

Exhibitions: Organize the companys participation in industrial trade fairs (like IMA Nashik events). This includes booth booking, logistics, and lead collection.

Product Launches: Assist the Product Development Manager in organizing launch events for new product lines.

Public Relations: Maintain a database of local media contacts and industry influencers.

Market Research & Analysis

Competitor Tracking: Monitor the marketing activities of competitors (pricing, new features, and advertising themes).

Customer Insights: Conduct surveys or focus groups to understand client needs and satisfaction levels.

Trend Analysis: Identify new market opportunities, such as a rising demand for Green Building Materials or Automation.

Sales Support & Lead Generation

Lead Qualification: Filter inquiries from the website or trade shows before passing them to the Sales Officer.

CRM Management: Update and maintain the marketing database to ensure warm leads are followed up on.

Support Materials: Provide the sales team with updated technical sheets, testimonials, and case studies.
  • Experience

    1 - 3 Years

  • No. of Openings

    1

  • Education

    12th Pass

  • Role

    Marketing Executive

  • Industry Type

    Insurance / Claims

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

  • Face interview location

    Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery

About Impact HR & KM Solutions

Impact HR & KM Solutions is benchmarked as one of the most trusted and dedicated HR & Outsourcing Companies in India that has been serving its clients over the years. We have earned a name for ourselves for providing clients innovative HR solutions. We are one among the very few companies that understand clients needs to the roots and make efforts to go to those roots just as to give them what they want. Our services include HR Outsourcing Services, Talent Management, Knowledge Management, ,Executive Hunt, Resume Services, Corporate Governance and Networking Solutions. We place candidates across various industries like Banking / Financial, BPO, Human Resource, Engineering, Medical/Health Care/Pharmaceuticals, FMCG, Export/ Import, Education / Training and Automobile.Our services are prompt and cater to all kinds of clients. At Impact HR & KM Solutions, we provide customized solutions for all kind of clients with great levels of enthusiasm and passion towards them.
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