Social Media Optimization Specialist Graduate Jobs in Mohali

Job description:About Company: Affroots Online Pvt Ltd. We are E-commerce based company with more than 7+yrs in the industry, Weve build multiple brands in apparels segment & currently we are scaling our reach plan INDIA with more than 50K plus orders in a month. We are specialized in driving remarkable results through cutting edge advertising strategies.Position Overview: We are seeking a skilled Media Buyer to join our dynamic marketing team. The Media Buyer will be responsible for managing advertising. This role requires a strategic thinker with strong negotiation skills and a deep understanding of media channels.Key Responsibilities:Media Planning and Strategy:Campaign Management:Reporting and Analysis:Qualifications:Bachelor's degree in Marketing, Advertising, Business, or a related field.Strong understanding of media channels, including digital, print, broadcast, and social media.Excellent negotiation and communication skills.Ability to analyse data and make data-driven decisions.Strong organizational skills and attention to detail.Ability to work independently and as part of a team.Preferred Skills:Experience with programmatic advertising and automated media buying.Familiarity with media planning and buying platforms (e.g., Google Ads, Facebook Ads Manager).Knowledge of industry trends.Strong knowledge in Maximum budget handling.Sales Experience is must.Job Type: Full-timeApplication Question(s):How much year of experience do you have as a Media Buyer?Do you have good knowledge of ROA's ?Do you know about Google Ad's and Facebook Ad's ?Work Location: In personJob Types: Full-time, Fresher, InternshipWork Location: In personJob Types: Full-time, PermanentBenefits:Flexible scheduleLeave encashmentPaid sick timePaid time offWork Location: In person

Job Title: Performance Marketing / Digital Marketing Specialist Employment Type: Full-Time Mohali (On-site) Shift: Day Shift Experience Required: Minimum 45 Years Salary Range: Good Hike Notice Period: Immediate Joiners Preferred About the RoleWe are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:Healthcare Support ServicesRemote Staffing / Dedicated Remote ProfessionalsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO & Digital Marketing ServicesDigital Content CreationBonus (Preferred): Recruitment & Staffing If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable. Core Lead-Generation Responsibilities Multi-Vertical Lead Generation MandatoryProven expertise generating high-quality leads for:Healthcare Support ServicesRemote Staffing / Virtual AssistantsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO, Digital Marketing & Creative ServicesDigital Content Creation(Preferred) Recruitment & Staffing Paid Campaign ManagementGoogle Ads (Mandatory)Search, Display, Discovery & VideoRemarketing / RetargetingCustom Intent & In-Market TargetingSmart Bidding StrategiesConversion & Event TrackingMeta Ads (Facebook / Instagram)Lead Gen CampaignsRetargeting StacksLookalike & Interest Audience TestingDynamic Creative OptimizationLinkedIn Ads (Preferred)Lead Gen Ads & Messaging AdsInMail TargetingB2B Segmentation Marketplace Lead Acquisition Strongly MandatoryHands-on experience generating leads from:Upwork (bidding, proposal strategy, conversions)Fiverr (gig optimization & ranking)LinkedIn Sales Navigator (ICP targeting & outreach) Organic + Automation ChannelsSEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor AnalysisEmail Marketing & AutomationSegmentation, personalization & cold outreachDeliverability optimizationAutomated drip and nurture flowsRetargeting & conversion funnels Technical Skill RequirementsYou must be hands-on with:Advertising & AnalyticsGoogle Ads ManagerMeta Ads ManagerLinkedIn Campaign ManagerGA4Google Tag Manager (GTM)A/B Testing & CROConversion Tracking (pixel/events/server-side preferred)UTM StrategyLanding Page & Funnel OptimizationHigh-converting landing pagesHeatmapsSplit testingFunnel performance & attributionCRM & Automation ToolsHubSpot / Zoho / GoHighLevelMailchimp / SendGrid / ActiveCampaignInstantly / Lemlist / Apollo / SmartleadZapier / Make Key ResponsibilitiesPlan, execute & scale paid campaigns across Google, Meta & LinkedInGenerate qualified leads across multiple business verticalsBuild high-conversion landing pages & funnelsExecute full SEO roadmapDesign & optimize automated email sequencesMonitor CPL, CPA, ROAS, CAC, LTV & Conversion RateMaintain consistency & predictability in lead flowCompetitor & keyword intelligence reportingDeliver weekly & monthly performance reportsCollaborate with internal teams on lead targets & pipeline growth Required Skills & CompetenciesMinimum 45 years in performance marketing & digital lead generationProven experience targeting US/UK/Australia/NZ/Dubai marketsStrong portfolio of Google & Meta campaignsMandatory experience with Upwork, Fiverr & Sales NavigatorExcellent written & verbal communication in EnglishStrong analytical & data-driven decision-making capabilitiesDeep understanding of cold email KPIs & deliverability metricsAbility to work independently on night shiftMust have a reliable WFH setupLink given apply now - https://recruitcrm.io/apply/17640771223510063730NBU?source=Jobspage&new=yes

About Us:Paissogroup IT Services is a dynamic and innovative company specializing in cutting-edge IT solutions, digital marketing, and automation. We empower businesses through technology and effective marketing strategies. Join our team and gain hands-on experience in the exciting world of digital marketing.Role Overview:We are seeking a motivated and creative Digital Marketing Intern to assist in the development and implementation of our digital marketing strategies. This is an excellent opportunity to gain practical experience in areas such as social media marketing, SEO, PPC, email marketing, and content creation.Key Responsibilities:1. Help create, curate, and manage engaging content across social media channels2. Assist in email marketing campaigns and analyze performance metrics3. Monitor social media channels and respond to audience engagement4. Research and identify new digital marketing trends and opportunities5. Provide regular reports on campaign performance and KPIs6. Collaborate with team members to enhance brand visibility and lead generationRequirements:1. Currently pursuing or recently completed a degree in Marketing, Business, or a related field2. Basic understanding of digital marketing principles (SEO, PPC, social media)3. Strong written and verbal communication skills4. Familiarity with tools like Google Analytics, Google Ads, and social media management platforms is a plus5. Creative thinker with a passion for marketing and technology6. Eagerness to learn and adapt in a fast-pace

We needed for serious Candidates to achieve their goals and this is opportunity tu first learning then earning

Key Responsibilities:Develop and execute digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.Run Google Ads (PPC) campaigns to drive targeted traffic and conversions.Monitor and analyze campaign performance metrics to optimize strategies and improve ROI.Prepare and present regular performance reports to stakeholders.Conduct keyword research and utilize SEO best practices to increase organic traffic.Manage SEM campaigns to maximize reach and engagement.Manage and maintain the companys website content and social media profiles.Develop and manage social media profiles to create engaging content and grow the companys online presence.Collaborate with internal teams to create high-converting landing pages and optimize user experience.Work closely with designers, developers, and content creators for consistent and effective messaging.Stay updated with the latest trends, tools, and best practices in digital marketing and technology.Continuously seek new opportunities to enhance the companys digital marketing efforts.Requirements:Bachelors degree in Marketing, Business, or a related field.Proven experience in a digital marketing or advertising position.Strong understanding of current online marketing concepts, strategy, and best practices.Proficient in marketing software and tools such as Google Analytics, Google Ads, and social media management platforms.Excellent analytical skills and attention to detail.Strong written and verbal communication skills.Ability to work independently and manage multiple projects simultaneously.Certification in Google Analytics and Google Ads is a plus.

Candidate Profile:5 Days a Week, Evening ShiftQualification: Minimum Graduate.Post-graduation (Preferred). Min 6 months of experience working in Facebook and Google Ads.Salary (negotiable): 1.5 - 3.5 Lakhs per annum CTC.For experienced candidates, a better salary package can be considered.No. of positions: 2Required Skills & Abilities: Working in Google PPC, re-marketing, re-targeting, Facebook ads & Instagram ads.Will be responsible for creating, managing & optimizing the Social Ads, PPC, Bing ads, and Google Ads and driving revenue & engagement from it.Planning and execution of paid strategy & implementation, within Google ads, Facebook, and Instagram Ads.Multi-channel approach strong understanding of digital channel integration (PPC/Content/Social).Training team members in various aspects of paid ads boosting team morale and addressing team grievances.NOTE: This is a brief & may not be an exhaustive overview of the tasks. This list may be expanded or contracted with due intimation to the incumbent.

We are #Hiring #Social Media Marketing Expert @ #MohaliJob Experience - Minimum 1 yr - 3 yrs Experience Required.Responsibilities -Develop creative & engaging #socialmediastrategies.Manage the day-to-day handling of all social media channels such as #LinkedIn, #Facebook, #Instagram, and #YouTube, adapting content to suit different channels.Create engaging multimedia content across multiple platforms (Graphics & Videos). Monitor, track, analyze & report on performance on social media platforms using tools such as Google Analytics and Facebook insights.Research & evaluate the latest trends and techniques in order to find new & better ways of measuring social media activity.Know how each social media platform's algorithms work.Manage social media advertising campaigns, including creating ad copy, targeting audiences, and monitoring campaign performance, with a focus on generating leads and bookings for our wedding and event servicesFamiliarity with social media analytics and tools, including Facebook Ads Manager and Google Analytics, and their applications.

Digital Marketing is about communicating with individuals, understanding what resonates with them, and delivering this content to them in the best possible way. More than asking your audience to buy a product or service, digital marketers also work towards building a relationship in which the audience willingly chooses you. Learning the top digital marketing skills will help you become a better digital marketer and prepare you for the job market.

ResponsibilitiesImplementing and developing SEO strategies.Researching the competitors, both on-site and off-site.Performing keyword research for content.Writing engaging SEO content along with the Content.Optimizing content regularly on the website.Maintaining the website on a regular basis.Developing and implementing link building strategies.Collaborating with the Digital Marketing team.Analyzing the website using the analytical tool.Improving website performance.Proposing changes in the website content.Measuring the ROI and success of the website.Staying up to date with the latest Google Algorithm changes.

Looking for candidates who have good digital marketing skills.