Social Media Optimization Strategist Job Vacancies in Pune

Job Role & Responsibility: Develop and implement effective social media strategies to enhance brand awareness andengagement across platforms (Facebook, Instagram, LinkedIn, YouTube). Create and schedule high-quality, engaging content tailored to each platform. Manage and monitor social media accounts, responding to comments and queries promptly whilemaintaining a professional tone. Analyze performance metrics and generate reports to assess the effectiveness of campaigns,identifying areas for improvement. Stay updated on social media trends, tools, and best practices to keep strategies innovative andeffective. Collaborate with cross-functional teams, including content creators, designers, and marketing, toensure cohesive brand messaging. Use AI tools for analytics, content scheduling, and social listening to improve efficiency andresults. Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.Skill & Knowledge: Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) andtheir respective audiences. Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools(Google Analytics, platform-specific insights). Knowledge of SEO principles and how they integrate with social media strategies. Ability to interpret data to refine strategies and achieve KPIs. Creative mindset with excellent writing, editing, and visual content skills. Knowledge of trends and developments in digital marketing and social media.Social Media Manager Qualification: Proven experience as a Social Media Manager or a similar role. Bachelors degree in Marketing, Communications, or a related field. 3-5 years of hands-on experience managing social media platforms. Certifications in digital marketing or social media strategies are a plus.

Role and Responsibilities: Work with your team to brainstorm new and innovative growth strategies. Oversee and manage all contests, giveaways, and other digital projects. Write clear marketing copy to promote our products/services. Ensure all-around consistency (style, fonts, images and tone).Skill Requirements Demonstrable experience leading and managing email, social media, and/or displayadvertising campaigns. Highly creative with experience in identifying target audiences and devising digitalcampaigns that engage, inform and motivate.