Social Media Optimization Specialist Graduate Fresher Jobs in Mohali

Job description:About Company: Affroots Online Pvt Ltd. We are E-commerce based company with more than 7+yrs in the industry, Weve build multiple brands in apparels segment & currently we are scaling our reach plan INDIA with more than 50K plus orders in a month. We are specialized in driving remarkable results through cutting edge advertising strategies.Position Overview: We are seeking a skilled Media Buyer to join our dynamic marketing team. The Media Buyer will be responsible for managing advertising. This role requires a strategic thinker with strong negotiation skills and a deep understanding of media channels.Key Responsibilities:Media Planning and Strategy:Campaign Management:Reporting and Analysis:Qualifications:Bachelor's degree in Marketing, Advertising, Business, or a related field.Strong understanding of media channels, including digital, print, broadcast, and social media.Excellent negotiation and communication skills.Ability to analyse data and make data-driven decisions.Strong organizational skills and attention to detail.Ability to work independently and as part of a team.Preferred Skills:Experience with programmatic advertising and automated media buying.Familiarity with media planning and buying platforms (e.g., Google Ads, Facebook Ads Manager).Knowledge of industry trends.Strong knowledge in Maximum budget handling.Sales Experience is must.Job Type: Full-timeApplication Question(s):How much year of experience do you have as a Media Buyer?Do you have good knowledge of ROA's ?Do you know about Google Ad's and Facebook Ad's ?Work Location: In personJob Types: Full-time, Fresher, InternshipWork Location: In personJob Types: Full-time, PermanentBenefits:Flexible scheduleLeave encashmentPaid sick timePaid time offWork Location: In person

About Us:Paissogroup IT Services is a dynamic and innovative company specializing in cutting-edge IT solutions, digital marketing, and automation. We empower businesses through technology and effective marketing strategies. Join our team and gain hands-on experience in the exciting world of digital marketing.Role Overview:We are seeking a motivated and creative Digital Marketing Intern to assist in the development and implementation of our digital marketing strategies. This is an excellent opportunity to gain practical experience in areas such as social media marketing, SEO, PPC, email marketing, and content creation.Key Responsibilities:1. Help create, curate, and manage engaging content across social media channels2. Assist in email marketing campaigns and analyze performance metrics3. Monitor social media channels and respond to audience engagement4. Research and identify new digital marketing trends and opportunities5. Provide regular reports on campaign performance and KPIs6. Collaborate with team members to enhance brand visibility and lead generationRequirements:1. Currently pursuing or recently completed a degree in Marketing, Business, or a related field2. Basic understanding of digital marketing principles (SEO, PPC, social media)3. Strong written and verbal communication skills4. Familiarity with tools like Google Analytics, Google Ads, and social media management platforms is a plus5. Creative thinker with a passion for marketing and technology6. Eagerness to learn and adapt in a fast-pace

Candidate Profile:5 Days a Week, Evening ShiftQualification: Minimum Graduate.Post-graduation (Preferred). Min 6 months of experience working in Facebook and Google Ads.Salary (negotiable): 1.5 - 3.5 Lakhs per annum CTC.For experienced candidates, a better salary package can be considered.No. of positions: 2Required Skills & Abilities: Working in Google PPC, re-marketing, re-targeting, Facebook ads & Instagram ads.Will be responsible for creating, managing & optimizing the Social Ads, PPC, Bing ads, and Google Ads and driving revenue & engagement from it.Planning and execution of paid strategy & implementation, within Google ads, Facebook, and Instagram Ads.Multi-channel approach strong understanding of digital channel integration (PPC/Content/Social).Training team members in various aspects of paid ads boosting team morale and addressing team grievances.NOTE: This is a brief & may not be an exhaustive overview of the tasks. This list may be expanded or contracted with due intimation to the incumbent.

ResponsibilitiesImplementing and developing SEO strategies.Researching the competitors, both on-site and off-site.Performing keyword research for content.Writing engaging SEO content along with the Content.Optimizing content regularly on the website.Maintaining the website on a regular basis.Developing and implementing link building strategies.Collaborating with the Digital Marketing team.Analyzing the website using the analytical tool.Improving website performance.Proposing changes in the website content.Measuring the ROI and success of the website.Staying up to date with the latest Google Algorithm changes.