Job Description -Marketing Manager (Service & Product Marketing)PositionMarketing ManagerReporting ToCEO / FounderLocationChennai (On site)Experience8-12 Years in B2B technology marketing, with at least 3 years owning a marketing functionRole TypeHands-on individual contributor initially (70% execution), building a team over 12-18 months Industry PreferenceIT Services, SaaS, Product Engineering, Cloud, AI, Digital Transformation.________________________________________Role PurposeWe are seeking a dynamic and result-oriented Marketing Manager to lead the marketing function that supports business growth across our Software Products and IT Services business. The role is responsible for building the company's brand, driving demand generation, supporting enterprise sales, launching new software products, and executing integrated marketing strategies across digital and offline channels.The ideal candidate brings deep experience in B2B enterprise marketing - preferably in Software Products, SaaS, AI Solutions, Enterprise Applications, Digital Transformation, or IT Services - service marketing, product marketing, demand generation, digital marketing, content strategy, branding, and marketing operations.________________________________________Key ResponsibilitiesA.B2B Marketing Strategy & Go-To-Market (GTM) Create a comprehensive annual marketing plan aligned closely with corporate revenue targets and the company's 3-5 year growth roadmap Develop differentiated GTM strategies for each product/service line: SaaS platforms, GovTech solutions, ticketing systems, custom software, and managed IT services. Position the company as a trusted digital transformation partner across enterprise, government, and institutional segments. Drive strategic market entry planning to expand into new geographies and untapped market segments. Collaborate with Sales Team to align marketing investment with pipeline and revenue priorities.B. Demand Generation & Lead Pipeline Generate high-quality B2B leads through integrated digital and offline marketing initiatives. Plan, execute, and optimize multi-channel demand generation campaigns across LinkedIn, targeted email marketing, and tech-specific networks to drive high-quality Sales Qualified Leads (SQLs) and product sign-ups. Empower the sales engineering team with qualified Marketing Qualified Leads (MQLs) and design structured Account-Based Marketing (ABM) programs for high-value targets. Continuously monitor lead conversion metrics, optimize funnel velocity, and enhance campaign performance. Coordinate participation in industry events, IT expos, government digital summits, and product demonstrations to generate qualified pipeline Drive inbound marketing through thought leadership content: whitepapers, case studies, product videos, solution blogs, and webinarsC. Product & Brand Marketing Formulate product positioning, messaging frameworks, and distinct value propositions that resonate with target personas. Plan and flawlessly execute end-to-end product launches to build strong initial market momentum. Produce high-converting product brochures, professional solution decks, analytical case studies, detailed customer success stories, and instructional/promotional videos. Manage the company website, LinkedIn profile, and all digital assets with regular SEO-optimised updates and content refreshes.D. Sales Enablement & Sales Alignment Coordinate with the Sales Team with high-impact tools: pitch decks, competitive intelligence sheets, ROI calculators, battlecards, and client testimonials that accelerate the sales cycle Ensure smooth marketing-to-sales handoff through defined MQL criteria, lead scoring frameworks, and CRM hygiene practices. Build and maintain a reusable credential and case study library covering all verticals and delivered projectsE. Digital Marketing & MarTech Operations Own and continuously improve the company's full digital presence: website SEO, Google Analytics, LinkedIn Ads, email marketing automation, and content calendar Manage and optimise the MarTech stack: CRM platform, email tools, campaign analytics, and landing page tools. Track and report on all digital marketing KPIs: traffic, lead quality, conversion rates, and cost per lead. Run structured A/B testing on core campaign assets to systematically refine messaging impact and lift conversion performance.F. Market Intelligence & Competitive Analysis Continuously monitor competitor products, pricing strategies, GTM moves, and market positioning in the B2B software and GovTech space. Track government policy updates, IT procurement patterns, and Digital India scheme announcements relevant to the company's portfolio. Conduct Voice-of-Customer (VoC) research; share structured insights with product, sales, and leadership teams. Deliver monthly marketing dashboards: pipeline contribution, campaign ROI, digital reach, lead quality, and MQL-to-SQL conversion ratesG. Team Management & Budget Ownership Lead, mentor, and foster professional growth within the internal marketing team Manage the annual marketing budget with strict ROI discipline; oversee creative, digital, and events agency relationships.Final Key ResponsibilitiesDevelop annual marketing strategy aligned with revenue and business goals.Own Go-to-Market (GTM) strategy for Software Products and IT Services.Company brand across Enterprise, Government and International markets.Drive demand generation through SEO, SEM, LinkedIn, email, webinars, events and ABM.Own MQL, SQL, pipeline contribution and marketing ROI.Lead product positioning, launches, collateral and customer success stories.Enable Sales with presentations, case studies, battle cards, ROI calculators and proposal content.Manage website, CRM, marketing automation and analytics.Conduct market intelligence, competitor analysis and Voice of Customer programs.Build and lead the marketing team, agencies and annual budget.
0 - 2 yrs
2.0 Lac/Yr
Digital Marketing 
Female
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