Opening For Digital Marketing Executive (Female)

Job Description - Digital Marketing Executive

Company: Sharas Venture Private Limited (Graciss Menstrual Care)

Location: Coimbatore, Tamil Nadu

Department: Marketing

Reports To: Marketing Manager / Founder

About the Role

We are looking for a creative, data-driven, and performance-oriented Digital Marketing Executive to strengthen the online presence of Graciss Menstrual Care. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media, generating leads, improving website traffic, and driving online sales across D2C and marketplace channels.

Key Responsibilities

Digital Marketing

Plan, execute, and optimize digital marketing campaigns.

Generate leads and drive online sales through paid and organic channels.

Improve website traffic, customer engagement, and conversion rates.

Monitor campaign performance and optimize ROI.

Social Media Management

Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.

Create and schedule engaging content, reels, and campaigns.

Monitor audience engagement and respond to customer interactions.

Increase followers, reach, and brand awareness.

Performance Marketing

Manage Meta (Facebook & Instagram) Ads.

Manage Google Ads (Search, Display, Shopping & YouTube).

Optimize campaigns based on CPC, CTR, CPA, and ROAS.

Conduct A/B testing for creatives and landing pages.

SEO & Website Management

Improve website SEO and organic search rankings.

Optimize website content and landing pages.

Coordinate with developers for website improvements.

Monitor website performance using Google Analytics and Search Console.

Content Marketing

Coordinate blogs, product pages, email campaigns, and promotional content.

Support product launches and seasonal campaigns.

Collaborate with graphic designers and content creators.

Maintain brand consistency across all digital channels.

E-commerce Marketing

Drive traffic and sales for Shopify, Amazon, Flipkart, and Meesho.

Plan marketplace promotional campaigns.

Coordinate with the E-commerce team to improve product visibility.

Monitor marketplace advertising performance.

Analytics & Reporting

Track campaign performance and prepare daily, weekly, and monthly reports.

Analyze website traffic, customer behavior, and sales performance.

Provide actionable insights to improve marketing effectiveness.

Monitor marketing budgets and ROI.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Commerce, Mass Communication, or a related field.

MBA (Marketing) or Digital Marketing Certification is preferred.

2-5 years of experience in Digital Marketing, preferably in FMCG, D2C, Consumer Goods, Healthcare, or E-commerce.

Required Skills

Technical Skills

Google Ads

Meta Ads Manager

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Google Analytics (GA4)

Google Search Console

Social Media Marketing

Email Marketing

Content Marketing

Shopify Marketing

Marketplace Advertising (Amazon & Flipkart Ads)

Canva or Adobe Creative Suite (Basic)

Microsoft Excel

Google Sheets

Marketing Automation Tools

Soft Skills

Creative Thinking

Analytical Skills

Communication Skills

Copywriting

Problem Solving

Time Management

Attention to Detail

Multitasking

Team Collaboration

Adaptability

Key Performance Indicators (KPIs)

Website Traffic Growth

Lead Generation

Online Sales Revenue

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Conversion Rate

Social Media Engagement & Follower Growth

Organic Search Ranking

Email Campaign Performance

Campaign ROI

Brand Reach & Awareness

Timely Marketing Reports

Salary

• Experience

  2 - 3 Years

• No. of Openings

  1

• Education

  Graduate (B.B.A, B.Com)

• Role

  Digital Marketing Executive

• Industry Type

  FMCG / Retail

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office