We are looking for a results-driven Digital Marketing Specialist to develop and execute digital marketing strategies across multiple online platforms. The ideal candidate should have strong expertise in SEO, social media marketing, email campaigns, analytics, and customer acquisition strategies to improve brand visibility and business growth.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies across multiple digital channels
Manage and optimize campaigns through websites, social media, email marketing, and paid advertising
Monitor and analyze campaign performance and provide performance reports
Optimize website and social media content for engagement and SEO performance
Track website traffic and user behavior using web analytics tools
Conduct keyword research and competitor analysis
Identify trends and insights to optimize marketing spend and campaign effectiveness
Drive social media engagement and brand awareness initiatives
Create and manage content marketing strategies
Handle online customer acquisition and retention programs including SEO, social marketing, and email campaigns
Recommend improvements based on performance metrics and analytics
Required Skills & Qualifications:
5+ years of experience in Digital Marketing
Strong knowledge of SEO, social media marketing, and email marketing
Experience with web analytics tools such as Google Analytics and Search Console
Good understanding of performance marketing and campaign optimization
Experience managing content marketing and brand awareness campaigns
Strong analytical and reporting skills
Excellent communication and creative thinking abilities
Familiarity with Facebook, Instagram, LinkedIn, and other digital platforms