Responsibilities: Good Communication skills (written and verbal) Understanding of SEM, SEO, Social media Optimization techniques. Use various advanced tools for research and analysis. Should have knowledge of Google Analytics and Google Webmaster Tools Manage and maintain updates for large keyword lists. Generate weekly and monthly reports for all major metrics Review and analyze website to find areas of improvement. Creating and executing SMS and E-mail based marketing campaigns Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc Reviewing and actively managing website and other online assets and sources Promoting employers products and/or services in the digital space Using and researching the internet and new media to reach new customers, generate leads and retain existing customers Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.