Responsibilities:
• Good Communication skills (written and verbal)
• Understanding of SEM, SEO, Social media Optimization techniques.
• Use various advanced tools for research and analysis.
• Should have knowledge of Google Analytics and Google Webmaster Tools
• Manage and maintain updates for large keyword lists.
• Generate weekly and monthly reports for all major metrics
• Review and analyze website to find areas of improvement.
• Creating and executing SMS and E-mail based marketing campaigns
• Executing Social Media efforts and striving to improve the results in terms of KPIs . likes, shares, tweets, etc
• Reviewing and actively managing website and other online assets and sources
• Promoting employer’s products and/or services in the digital space
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
• Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.