Roles and Responsibilities Build a Demand Generation infrastructure containing tools, techniques, processes to generate awareness, and drive future enterprise software customers into using and buying our products. Define, develop, and execute a multi-channel marketing strategy. Drive B2B customer acquisition and retention Create intimate and lasting relationships with audiences and customers Lead the digital presence (SEO, PPC, Email and Social etc.) Take on brand identity, awareness and recognition Research, write and publish content for blogs, whitepaper, web and more Develop and deliver end-to-end campaigns Develop sales and product marketing collateral (go-to-market strategies)REQUIREMENTS Should have completed PG in Marketing Have minimum 2-5 years of experience in working with SAAS products Should have experience in International Market Candidates from Coimbatore area only preferred