PPC Job Vacancies in Chandigarh

Urgent opening for Head Performance Marketing & Branding in FMCG Company @ ChandigarhRequired Qualifications & Experience MBA / PGDM in Marketing / Digital / Strategy (preferred) 1015+ years of experience in Performance Marketing & Brand Leadership Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred Strong exposure to India + International markets Proven track record of scaling brands with measurable ROIKey Skills & Competencies Performance Marketing (Google, Meta, Marketplaces) Brand Strategy & Storytelling Data Analytics & Decision Making Leadership & Cross-functional Collaboration Budgeting & Financial Acumen Creativity + Commercial Mindset High ownership and execution disciplineThe Head Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.The role balances brand storytelling + data-driven performance to scale business growth sustainably.Key Responsibilities1. Performance Marketing & Growth Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV) Design and execute growth funnels (awareness conversion retention) Manage monthly, quarterly, and annual performance targets aligned with revenue goals Lead A/B testing, audience segmentation, retargeting, and attribution models2. Brand Strategy & Positioning Define and own the brand vision, tone, and narrative across all touchpoints Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications Build long-term brand equity while supporting short-term performance goals Lead brand launches, rebranding initiatives, and campaign storytelling3. Campaign Planning & Execution Plan and execute integrated marketing campaigns (Digital + ATL + BTL) Collaborate with Sales, NPD, E-commerce, Export & Corporate teams Oversee creative strategy for ads, videos, influencers, content, and collaterals Manage product launches, festive campaigns, trade marketing & exhibitions4. Analytics, Reporting & Insights Own marketing dashboards, KPI scorecards, and growth reports Translate data into actionable insights for leadership decision-making Monitor market trends, competitor benchmarking, and consumer behavior Present monthly performance reviews to Leadership / MD / Board5. Team Leadership & Agency Management Build and lead high-performance internal teams (Performance, Content, Design, Branding) Manage external agencies, influencers, creative partners, and vendors Coach team members on execution excellence and strategic thinking Set KRAs, review performance, and drive accountability culture6. Budget & ROI Ownership Own and optimize annual marketing budgets Ensure cost efficiency, ROI maximization, and spend transparency Balance brand investment vs performance outputKey KPIs ROAS / CAC / CPL Revenue & Lead Growth Brand Recall & Engagement Metrics Conversion Rate Optimization Market Share Growth Campaign Effectiveness Score Team Performance & Delivery Timelines