The ideal candidate will have a passion for data-driven decisions, thrive in the dynamic world of digital advertising, and demonstrate a strong focus on customer acquisition, activation, retention, and revenue growth.1-Develop and Implement Performance Marketing Strategy: Lead and refine the performance marketing strategy to drive user acquisition and engagement across various digital platforms (Facebook, Instagram, Google, YouTube, etc.).2-Campaign Management: Manage end-to-end campaigns, including paid, organic, and owned media channels, ensuring optimal delivery and performance.3-KPI Achievement: Identify and achieve key performance indicators (KPIs) for all digital campaigns, focusing on customer acquisition, retention, and revenue objectives.4-Creative Collaboration: Work closely with creative, design, and copy teams to create impactful and effective advertisements that resonate with the target audience.5-Funnel Optimization: Collaborate with the product team to analyze and optimize funnel conversions, enhancing customer journey experiences and improving conversion rates.6-Data Analysis & Reporting: Track, analyze, and report on key performance metrics, using data-driven insights to optimize and improve campaign performance.7-Customer Acquisition & Retention: Develop strategies to target new users while retaining existing ones, driving overall revenue and customer lifetime value (CLV).8-Budget Management: Oversee and manage the digital marketing budget, ensuring optimal spend allocation across channels to maximize return on investment (ROI).9-A/B Testing & Experimentation: Conduct regular A/B testing of ad creatives, landing pages, and user journeys to continually optimize campaign performance.10-Trend Analysis: Stay up-to-date with industry trends, new digital platforms, and emerging technologies to identify new growth opportunities and innovate marketing strategies.11-Cross-channel Integration: Ensure seamless integration of performance