Performance Marketer - Delhi (Female Only)

VINR Global Retail Private Limited

1 - 3 Years
2 Openings
2.0 - 4.0 Lac/Yr
Posted today
Face-to-Face interview
Delhi

Key Skills

Marketing Online Marketing Social Media Marketing Performance Marketer Meta Ads Manager Google Ad

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Job Description

A Performance Marketing Specialist drives, manages, and optimizes digital advertising campaigns (paid search, social, display) to maximize ROI, user acquisition, and conversion rates. They analyze data, manage budgets, test ad creatives, and use platforms like Google Ads and Meta Ads Manager to meet strict KPI targets.

Key Responsibilities

Campaign Management: Plan, execute, and optimize paid campaigns across channels (Google, Meta, LinkedIn).

Data Analysis & Reporting: Create dashboards, analyze performance metrics (CTR, CPA, ROAS), and provide actionable insights.

Budget Optimization: Allocate and adjust budgets to high-performing campaigns to maximize return on investment.

Testing & Optimization: Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.

Strategy Development: Collaborate with creative and marketing teams to develop innovative, data-driven marketing strategies.

Keyword & Audience Research: Perform deep-dive research to identify new opportunities and target audience segments.

Required Skills & Qualifications

Experience: Usually 2+ years of experience in performance marketing or digital advertising.

Platforms: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and LinkedIn Ads.

Analytical Skills: Strong ability to analyze data sets and translate them into strategic actions.

Technical Skills: Knowledge of conversion funnels, SEO/SEM, and tracking tools.

Mindset: Results-oriented, detail-oriented, and able to work in a fast-paced environment.

Performance Metrics (KPIs)

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Conversion Rate (CR)

Click-Through Rate (CTR)

Cost Per Click (CPC)