Opening For Performance Marketer

PROFILE: PERFORMANCE MARKETER

JOB OVERVIEW:

We are looking for a data-driven Performance Marketer to manage and scale our paid advertising campaigns. The ideal candidate will be responsible for strategizing, executing, optimizing, and reporting on all paid digital marketing initiatives with a primary focus on Meta ads and lead generations

KEY ROLES AND RESPONSIBILITIES:

Plan, execute, and optimize performance-based ad campaigns across Meta platforms (Facebook, Instagram) and other digital channels as needed (., Google Ads, LinkedIn).

Drive qualified leads, sales conversions, and measurable ROI from all paid efforts.

Create, manage, and test different ad creatives and copy based on audience insights.

Monitor campaign performance daily and make data-backed adjustments to improve outcomes.

Collaborate with the creative and content team for ad assets and landing pages.

Perform A/B testing of ads, audiences, placements, and bidding strategies.

Manage ad budgets efficiently and ensure low cost-per-lead (CPL) and high ROAS.

Stay updated with digital marketing trends, Meta platform updates, and algorithm changes.

REQUIREMENTS:

2+ years of proven experience in running performance marketing campaigns (especially Meta ads).

Strong understanding of lead generation strategies and funnels.

Hands-on experience with campaign management tools and analytics platforms (Meta Business Suite, Google Analytics, etc.).

Ability to analyze data and derive actionable insights.

Excellent communication and reporting skills.

Strong attention to detail, with the ability to handle multiple campaigns simultaneously.

Good to Have:

Experience with landing page tools like Unbounce, Instapage, or Webflow.

Understanding of UTM parameters, pixel setup, and retargeting.

Familiarity with CRM tools like HubSpot, Zoho, or similar.

• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  Performance Marketer

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  1630,B1 sector -46, Gurgoan