Digital Marketing Executive

Arista Vault

The ideal candidate will have a passion for data-driven decisions, thrive in the dynamic world of digital advertising, and demonstrate a strong focus on customer acquisition, activation, retention, and revenue growth.

1-Develop and Implement Performance Marketing Strategy: Lead and refine the performance marketing strategy to drive user acquisition and engagement across various digital platforms (Facebook, Instagram, Google, YouTube, etc.).

2-Campaign Management: Manage end-to-end campaigns, including paid, organic, and owned media channels, ensuring optimal delivery and performance.

3-KPI Achievement: Identify and achieve key performance indicators (KPIs) for all digital campaigns, focusing on customer acquisition, retention, and revenue objectives.

4-Creative Collaboration: Work closely with creative, design, and copy teams to create impactful and effective advertisements that resonate with the target audience.

5-Funnel Optimization: Collaborate with the product team to analyze and optimize funnel conversions, enhancing customer journey experiences and improving conversion rates.

6-Data Analysis & Reporting: Track, analyze, and report on key performance metrics, using data-driven insights to optimize and improve campaign performance.

7-Customer Acquisition & Retention: Develop strategies to target new users while retaining existing ones, driving overall revenue and customer lifetime value (CLV).

8-Budget Management: Oversee and manage the digital marketing budget, ensuring optimal spend allocation across channels to maximize return on investment (ROI).

9-A/B Testing & Experimentation: Conduct regular A/B testing of ad creatives, landing pages, and user journeys to continually optimize campaign

performance.

10-Trend Analysis: Stay up-to-date with industry trends, new digital platforms, and emerging technologies to identify new growth opportunities and innovate marketing strategies.

11-Cross-channel Integration: Ensure seamless integration of performance

• Experience

  2 - 6 Years

• No. of Openings

  2

• Education

  Professional Degree, B.C.A, B.Sc, B.E, B.Tech, Post Graduate Diploma, M.C.A, M.B.A/PGDM

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office