we are looking for a performance marketing manager for a skin care & personal care brand.
role: performance marketing - sr. manager
exp: 3+ yrs || location: sushant lok 1, gurgaon
salary: up to 18 lpa
- preferred if exp. in d2c platform products’ brand like beauty / cosmetics
roles & responsibilities:
- responsible to manage all media/performance led digital activities, including planning and execution across google and facebook as well as manage the optimization and reporting.
- create and manage google ad campaigns (sem)
- create and manage meta ads (social media advertising)
- ensure top organic search ranking positions (seo)
- regularly review and optimise all advertising campaigns for positive roas
- set up, manage, and optimise email marketing campaigns (edm newsletters, drip campaigns, loyalty campaigns, etc.)
- creating eye-catching and informative ads as well as continuously implement text ads – a/b testing
desired skills:
- experience in managing ad campaigns on google and facebook in an e-commerce / d2c platform products’ brand preferably beauty / cosmetics
- experience on meta, google adwords or other marketing/media platforms experience a plus
- understanding of website analytics and comfortable with analysing data from different data sources like google analytics, google tag manager, facebook ad manager, google search console