Job Responsibilities
Manage PPC efforts on Google Ads, Facebook Ads, Linekdin Ads and ABM platforms
Expand advertising campaigns to drive continued growth in a high-performing marketing channel.
Ensure accurate conversion tracking and attribution.
Work closely with creative and content teams to seamlessly execute Paid Search campaigns.
Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc.
Learn the business. Understand services to build effective keyword/campaign strategies.
Lead and mentor a team to develop their individual growth and success.
Responsible for crafting and implementing PPC strategy for clients.
Optimize campaigns using Web Analytics tools and provide insights to clients.
Communicate any roadblocks in the performance of campaigns.
To lead client calls and present reports on a weekly basis.
Support pitches and any productization initiatives.
Requirements
Proficiency with ad platforms such as Google, Facebook, LinkedIn
Outstanding ability to think creatively and identify and resolve problems.
Ability to clearly and effectively articulate thoughts and points.
Excellent analytical, organizational, project management and time management skills.
Understanding of performance marketing best practices and current trends.
General passion and excitement towards the Paid Search channel.
Flexible to work in Indian hours.
Must have worked in a digital marketing agency.
3+ years of Performance Marketing Experience
2+ Years of Agency Experience
Google Ads / Facebook Ads Certified
- Experience2 - 4 Years
- No. of Openings1
- EducationVocational Course, Diploma, Advanced/Higher Diploma, Professional Degree, Any Bachelor Degree, B.A, Any Doctorate Degree
- RolePerformance Marketer
- Industry TypeAdvertising / MR / PR / Events
- Gender[ Male / Female ]
- Job CountryIndia
- Job TypeWork from Office