Marketing Analytics Jobs

Post Graduate in Mass Communication/ MBA with minimum 8 years of post-qualification work experience in Communication and IEC Development in out of which 4 years should be in handling Govt and Semi Govt, and PSU Clients.Experience in strategic communication planning and execution, and facilitate communication and cooperation betweendifferent stakeholders of organizations.Post Graduate in Mass Communication/ Public Relations/ Digital Marketing /MBA with minimum 6 years of relevant work experience in managing an organization's, government, healthcare, or development-sector social media accounts.

Marketing Analytics Manager - Bangalore Hiring Company: Talent Zone ConsultantExperience: 8-12 YearsLocation: Bangalore Industry: IT Services / SaaS / E-commerce / FinTech / ConsumerJob Summary:Talent Zone Consultant is looking for an experienced Marketing Analytics Manager to drive data-led marketing decisions through customer, campaign and performance analytics. The ideal candidate should have strong expertise in marketing analytics, customer insights, campaign measurement, attribution and dashboarding.Key Responsibilities:Lead marketing analytics and performance measurement across campaigns and channels.Analyse customer behaviour, acquisition, retention and conversion trends.Develop dashboards and reports to track key marketing KPIs and ROI.Measure campaign effectiveness across digital, paid, email, social and other channels.Perform funnel, cohort, attribution and customer segmentation analysis.Provide actionable insights to Marketing, Sales and Business teams.Build forecasting and analytical models to support marketing and growth strategies.Identify opportunities to improve CAC, conversion rates, retention and marketing ROI.Collaborate with Data, BI, Product and Marketing teams to improve data quality and reporting.Present insights and recommendations to senior management.Required Skills:Marketing Analytics, Digital Marketing Analytics, Campaign Analytics, Customer Analytics, Marketing ROI, Performance Marketing, Customer Segmentation, Cohort Analysis, Funnel Analysis, Attribution Modeling, Conversion Analytics, Customer Acquisition, Customer Retention, CAC, LTV, A/B Testing, Data Visualization, Dashboarding, SQL, Power BI, Tableau, Google Analytics, GA4, Advanced Excel, Python, Statistical Analysis, Predictive Analytics, Business Intelligence, Stakeholder ManagementQualification: MBA Marketing / Analytics, Statistics, Economics, Engineering or equivalent preferred.

-15 years of experience in FMCG / Consumer / E-commerce.- Strong experience managing online FMCG business across marketplaces and preferably quick-commerce platforms.- Proven track record of delivering significant online revenue growth.- Experience in P&L ownership, commercial negotiations, category management, and trade promotions.- Strong understanding of digital marketing and performance marketing.- Good knowledge of demand planning, inventory management, and FMCG distribution.- Strong analytical and commercial skills. - Excellent negotiation, communication, and team-management capabilities.- MBA in Marketing / Sales / Business Management preferred.The preferred candidate should be someone who has built or scaled an FMCG e-commerce business, understands the economics of marketplaces and quick commerce, and can balance sales growth, brand building, availability, and profitability.Experience with major Indian e-commerce and quick-commerce channels will be an advantage.

We are looking for a creative and performance-driven Digital Marketing Executive who can manage our digital presence, improve website visibility through SEO, run paid advertising campaigns, and handle social media accounts effectively.Key ResponsibilitiesPlan and execute SEO strategies to improve website ranking and organic traffic.Perform keyword research, on-page SEO, off-page SEO, and basic technical SEO.Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.Plan, create, and manage Google Ads and Meta Ads (Facebook & Instagram) campaigns.Set up, monitor, and optimize ad campaigns to achieve better reach, leads, conversions, and ROI.Manage company Instagram, Facebook, LinkedIn, and other social media accounts.Create and maintain a social media content calendar.Coordinate with the content/design team for posts, reels, creatives, and promotional campaigns.Track social media insights, engagement, follower growth, and campaign performance.Stay updated with the latest digital marketing trends, SEO updates, social media algorithms, and advertising strategies.Prepare regular reports on SEO, paid campaigns, and social media performance.Required SkillsGood knowledge of SEO and Google Search Console.Hands-on experience with Google Ads & Meta Ads Manager.Strong understanding of social media management and content strategy.Knowledge of Google Analytics and digital marketing analytics.Good communication and analytical skills.Ability to manage multiple campaigns and social media platforms.Basic knowledge of Canva/content creation will be an added advantage.

As a Social Media Manager, you will play a vital role in enhancing our online presence and engaging with our audience across various social media platforms. Key Responsibilities:- Content Creation: Develop engaging and creative content tailored for each social media platform to attract and retain followers.- Social Media Strategy: Design and implement effective social media strategies to increase brand awareness and drive traffic to our website.- Performance Analysis: Monitor social media metrics and analytics to evaluate the performance of different campaigns, making adjustments based on data insights.- Community Management: Actively engage with followers, responding to comments and messages in a timely manner to foster a positive community atmosphere.- Trend Monitoring: Stay updated on the latest industry trends and social media changes to keep our strategies relevant and competitive.- Collaboration: Work closely with other departments, such as marketing and design, to align social media efforts with broader company initiatives.Required Skills and Expectations:Candidates should have 1 to 3 years of experience in social media management or a related field. Strong written communication skills are essential, along with a deep understanding of various social media platforms. Proficiency in using social media tools and analytics programs is required to track performance and generate reports. A creative mindset and a keen eye for detail will help in creating vivid and appealing content. Being a team player, with the ability to work collaboratively in an office environment, as well as self-motivation and adaptability are also important for success in this role.

We are looking for a Digital Marketing Manager to join our team in Chandigarh. This role requires someone with 1 to 2 years of experience in digital marketing and a professional degree. The ideal candidate will have a passion for online marketing and a desire to grow with our company.Key Responsibilities:- Develop Digital Marketing Strategies: Create and implement effective online marketing plans to enhance brand awareness and drive traffic to our website.- Manage Social Media Accounts: Oversee our social media presence by creating engaging content, responding to followers, and analyzing metrics to improve performance.- Execute Email Marketing Campaigns: Design and send successful email campaigns, ensuring they are targeted, relevant, and generate leads.- Analyze Marketing Performance: Use tools like Google Analytics to monitor and report on website and campaign performance, making data-driven decisions for future strategies.- Collaborate with Other Teams: Work closely with sales, design, and content teams to ensure consistent messaging and alignment of marketing efforts.Required Skills and Expectations:The ideal candidate should possess strong communication skills, both written and verbal, to create compelling content. A good understanding of SEO and PPC strategies is essential to drive traffic and improve rankings. Experience with social media platforms and marketing tools is also important. Additionally, the candidate should be detail-oriented and able to manage multiple projects simultaneously while adapting to a fast-paced work environment. Lastly, a willingness to learn and stay updated with industry trends is expected.

Develop and implement On-Page, Off-Page, and Technical SEO strategies.Conduct keyword research and identify high-value keywords and search opportunities.Optimize website pages, titles, meta descriptions, headings, URLs, and internal linking.Create SEO-friendly content briefs and coordinate with content writers.Monitor website rankings, organic traffic, clicks, impressions, and conversions.Conduct regular website SEO audits and identify technical issues.Build high-quality backlinks through ethical link-building strategies.Manage local SEO activities, including Google Business Profile optimization.Research competitors and analyze their SEO strategies.Monitor Google Search Console and Google Analytics data.Identify and resolve issues related to indexing, crawling, broken links, duplicate content, and website performance.Prepare weekly/monthly SEO performance reports.Stay updated with Google algorithm updates and the latest SEO trends.Work closely with the Content, Social Media, Development, and Marketing teams to achieve organic growth.

We are looking for a Sales Marketing Manager to join our team in Noida. The ideal candidate will have 3 to 9 years of experience and a strong drive to achieve sales targets and enhance marketing strategies.Key Responsibilities:- Develop Sales Strategies: Create and implement effective sales strategies to achieve revenue targets and expand market presence, ensuring alignment with company goals.- Market Analysis: Conduct thorough market research to understand customer needs, market trends, and competitive landscape, enabling the design of tailored marketing initiatives.- Lead Generation: Identify and pursue new business opportunities through various channels, including digital marketing, events, and networking, to increase the client base.- Relationship Management: Build and maintain strong relationships with clients and stakeholders, ensuring customer satisfaction and fostering long-term partnerships.- Sales Forecasting: Prepare and analyze sales reports to predict future sales trends and adjust strategies accordingly, providing data-driven insights for decision-making.Required Skills and Expectations:- Strong Communication Skills: Ability to convey ideas clearly and persuasively in both written and verbal forms to engage clients and team members effectively.- Analytical Thinking: Proficiency in analyzing data to drive marketing decisions and improve sales performance, making informed recommendations based on insights.- Team Leadership: Capable of leading a sales team, motivating them to perform at their best while fostering a collaborative and productive work environment.- Experience in Sales & Marketing: Proven track record in sales and marketing roles, demonstrating the ability to develop strategies that yield results.- Adaptability: Willingness to quickly adapt to changing market conditions and business needs while maintaining a positive attitude.

Develop and execute a comprehensive social media strategy aligned with company and marketing goals.Manage HealthismPlus social media accounts including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.Create and manage monthly/weekly social media content calendars.Plan, create, and publish engaging posts, reels, stories, videos, carousels, and campaigns.Develop creative concepts and content ideas based on healthcare and industry trends.Write engaging captions, copy, headlines, and promotional content.Coordinate with graphic designers, video editors, content writers, and external agencies.Monitor comments, messages, mentions, reviews, and overall community engagement.Develop strategies to increase followers, reach, engagement, website traffic, and leads.Plan and execute social media campaigns, contests, influencer collaborations, and promotional activities.Monitor competitors and identify new social media trends and opportunities.Track and analyze social media performance using platform analytics and reporting tools.Prepare weekly and monthly performance reports with insights and recommendations.Manage the company's online brand reputation and ensure consistent brand communication.Work closely with the Brand, Digital Marketing, Sales, and Business Development teams to support business objectives.Stay updated with the latest social media algorithms, trends, tools, and best practices.

About the RoleWe are looking for a Performance Marketer with 1-3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should be data-driven, performance-focused, and capable of generating quality leads while improving ROAS and reducing acquisition costs.Key ResponsibilitiesPlan, create, manage, and optimize Google Ads and Meta Ads campaigns.Manage Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.Conduct keyword research, audience research, and competitor analysis.Optimize campaigns for Leads, CPL, CPA, CTR, Conversion Rate, and ROAS.Create and test different audiences, ad copies, creatives, and landing-page strategies.Set up and manage Meta Pixel, Google Tag Manager, GA4, and conversion tracking.Perform A/B testing of ads, creatives, audiences, and landing pages.Monitor daily advertising spend and ensure efficient budget utilization.Identify low-performing campaigns and take corrective actions.Prepare weekly/monthly performance reports with actionable insights.Coordinate with graphic designers, content writers, and developers for campaign requirements.Develop remarketing and retargeting strategies to improve conversions.Stay updated with Google Ads, Meta Ads, and digital advertising trends.Required Skills1-3 years of practical Performance Marketing experience.Strong hands-on knowledge of Google Ads & Meta Ads Manager.Good understanding of lead-generation campaigns.Knowledge of GA4, GTM, Meta Pixel, and conversion tracking.Understanding of landing-page optimization and conversion funnels.Strong analytical and problem-solving skills.Ability to manage multiple client campaigns and advertising budgets.Good understanding of Excel/Google Sheets and campaign reporting.Agency experience will be an added advantage.Key KPIsPerformance will primarily be measured on:Quality Leads GeneratedCost Per Lead (CPL)Cost Per Acquisition (CPA)Conversion RateReturn on Ad Spend (ROAS)Campaign profitabilityBudget utilization and optimizationLead quality improvementPreferred CandidateWe are looking for someone who is execution-focused and data-driven, not just familiar with the theoretical aspects of digital marketing. The candidate should be comfortable taking ownership of campaigns from setup and tracking to optimization and reporting.Experience: 1-3 YearsLocation: NoidaWork Mode: Work From OfficeEmployment: Full-Time

We're looking for a proactive Business Development Intern to support our tele-calling and area sales teams in growing our dealer, distributor, and fabricator network. This is a hands-on role

Job Description - Senior Marketing ManagerCompany: Ematrix Consulting Engineer Pvt. Ltd.Location: 719, JP Nagar 2nd Phase, BangaloreExperience: 10-15 YearsQualification: B.E./B.Tech/Diploma in Electrical Engineering preferredWork Mode: Work from OfficeWorking Days: Monday to Saturday Sunday: Fixed OffAbout the RoleEmatrix Consulting Engineer Pvt. Ltd. is looking for an experienced Senior Marketing Manager with an Electrical Engineering background and around 12 years of experience in Marketing/Business Development, preferably in the MEP, Electrical, Engineering Consultancy, Construction, or Real Estate sector.The candidate will be responsible for generating new business, developing client relationships, and bringing new MEP consultancy projects onboard.Key ResponsibilitiesIdentify and generate new leads and business opportunities for MEP projects.Build and maintain relationships with builders, developers, architects, contractors, consultants, and industrial clients.Identify upcoming construction projects and approach potential clients.Conduct client meetings, presentations, site visits, and follow-ups.Understand client requirements and coordinate with the technical team for proposals and quotations.Convert qualified leads into confirmed projects and achieve business targets.Negotiate commercial terms and coordinate with management until project closure.Maintain a strong sales pipeline and provide regular MIS/updates.Develop a strong network within the construction and MEP industry.Ensure smooth handover of confirmed projects to the technical team.Candidate Profile10-15 years of relevant Marketing/Business Development experience.Strong Electrical/MEP industry knowledge and client network.Proven track record in lead generation and project conversion.Excellent communication, negotiation, presentation, and follow-up skills.Target-oriented, self-motivated, and willing to travel for client meetings.Strong focus on bringing new clients and projects to the company.

We are looking for a motivated Digital Marketing Manager to join our team in Kolkata. This entry to mid-level role is perfect for someone with a passion for digital marketing and a desire to help our brand grow.Key Responsibilities:1. Content Creation: Develop engaging and relevant content for various digital platforms, including social media, blogs, and websites, to attract and engage our target audience.2. Social Media Management: Manage our social media accounts by planning, creating, and scheduling posts, as well as monitoring engagement and responding to comments.3. SEO Optimization: Implement search engine optimization (SEO) strategies to improve our website

We are looking for a Sales Marketing Manager to join our team in Siwan. The ideal candidate should have 2 to 8 years of relevant experience and a minimum education of 12th pass. This full-time position requires a motivated individual who can work effectively in an office environment.Key Responsibilities:- Develop Sales Strategies: Create and implement effective sales strategies to boost product visibility and increase sales within the target market.- Market Research: Conduct thorough market research to identify trends, customer preferences, and competitive strategies, helping to inform decision-making.- Client Relationship Management: Build and maintain strong relationships with clients to encourage repeat business and enhance customer loyalty.- Sales Team Coordination: Work closely with the sales team to ensure they have the necessary tools and support to meet their targets.- Sales Performance Analysis: Analyze sales data regularly to assess performance and make recommendations for improvements.- Marketing Campaigns: Design and execute marketing campaigns that align with sales goals, including promotional events and materials.Required Skills and Expectations:The ideal candidate should have excellent communication and interpersonal skills, enabling effective engagement with clients and team members. Strong analytical abilities are essential for assessing sales data and market trends. The candidate should possess a proactive attitude and be able to work independently, as well as collaboratively. Experience in sales and marketing, along with a deep understanding of customer needs, will be essential. Finally, the candidate is expected to be detail-oriented, organized, and capable of managing multiple tasks efficiently.

We are seeking a Social Media Executive to manage and enhance our online presence. The ideal candidate will have 5 to 6 years of experience in social media management and a strong understanding of various platforms.Key Responsibilities:- Content Creation: Develop engaging and creative content for various social media platforms, ensuring it aligns with our brand's voice and messaging. - Social Media Management: Regularly monitor and update social media accounts, responding to comments and messages to engage with our audience effectively.- Analytics and Reporting: Analyze social media metrics to assess the performance of campaigns and content. Provide regular reports and insights for improvement.- Trend Monitoring: Stay updated on the latest trends in social media and digital marketing to ensure our strategies remain relevant and effective.- Collaboration: Work closely with other departments, such as marketing and design teams, to coordinate campaigns and ensure consistent brand messaging across all channels.Required Skills and Expectations:The candidate should have excellent communication skills, both written and verbal, to convey ideas clearly. A strong understanding of various social media platforms, including their algorithms and advertising options, is essential. Proficiency in graphic design tools, like Canva or Adobe Creative Suite, is a plus. Additionally, the candidate should have strong analytical skills to interpret data and make informed decisions about content strategies. The ability to work independently as well as collaboratively in a team is important, along with a proactive attitude and a passion for social media trends.

We are looking for a Digital Marketing Specialist to join our team in Hyderabad. The ideal candidate will have 2 to 4 years of experience in digital marketing and will be responsible for developing and implementing effective online marketing strategies.Key Responsibilities:- Manage Social Media Accounts: Oversee our social media platforms by creating engaging content and scheduling regular posts to enhance brand visibility and audience interaction.- SEO Optimization: Conduct keyword research and optimize website content to improve organic search rankings and drive traffic to our sites.- Email Marketing Campaigns: Design and execute email marketing campaigns to reach our audience effectively, ensuring high open and click-through rates.- Content Creation: Develop high-quality, relevant content for blogs, articles, and website pages that resonate with our target audience and support marketing goals.- Analytical Reporting: Monitor and analyze the performance of marketing campaigns using various tools, providing actionable insights for improvement.Required Skills and Expectations:The candidate should have strong analytical skills to assess campaign performance and make data-driven decisions. Excellent communication skills are essential for collaborating with team members and engaging with our audience effectively. Proficiency in digital marketing tools such as Google Analytics, SEO tools, and social media management platforms is necessary. A proactive attitude towards staying updated with the latest digital marketing trends and best practices will be highly valued. Lastly, the ability to work independently as well as part of a team is crucial.

Marketing/sales InternAkhildev IPR & Research Services LLP is looking for a Marketing Intern to join our team. We are seeking recent graduates who are interested in building their career in marketing and business development and are looking for an internship opportunity to gain practical corporate experience.The selected candidate will assist with marketing activities, lead generation, market research, client outreach, email marketing, and business development. The role will provide hands-on exposure to professional marketing and client communication.Key ResponsibilitiesAssist with marketing and business development activities.Conduct market research and identify potential clients and business opportunities.Support lead generation and client outreach.Assist with email marketing and digital marketing activities.Research companies, industries, competitors, and market trends.Maintain and update prospect and client databases.Communicate professionally with potential clients through email and phone.Assist in preparing marketing reports, presentations, and promotional materials.Support social media and online marketing activities.Work with the team to achieve marketing and business development goals.RequirementsRecent graduate with a Bachelors degree, preferably BBA, BCA, or B.Com.Fresh graduates are encouraged to apply.Good written and verbal communication skills.Basic knowledge of marketing and business development.Good research and analytical skills.Basic knowledge of MS Office / Google Workspace.Positive attitude and willingness to learn.Self-motivated, proactive, and responsible.Ability to work independently and as part of a team.

Brand Marketing Manager - BangaloreExperience: 8-10 YearsLocation: BangaloreJob Summary:Talent Zone Consultant is looking for an experienced Brand Marketing Manager to drive brand strategy, category growth and integrated marketing campaigns. The ideal candidate should have strong expertise in consumer insights, campaign planning, brand positioning and marketing analytics.Key Responsibilities:Develop and execute brand and category marketing strategies.Plan and manage integrated 360 marketing campaigns.Conduct consumer and competitor research to identify growth opportunities.Drive category growth, brand awareness and customer acquisition.Manage marketing budgets and external agencies.Track campaign performance, marketing ROI and key brand metrics.Collaborate with Sales, Product, Digital and Creative teams.