Job Opening: Brand Marketing Executive Kolkata I Electrical Industry Industry: Electricals / Consumer Durables / Industrial ProductsExperience: 5 - 10 YearsJob Type: Full-Time Work from OfficeReporting To: Head Marketing / Senior ManagementRole Overview:We re looking for a dynamic Brand Marketing Executive to lead offline marketing, branding, and visibility initiatives across West Bengal. The ideal candidate will plan and execute ATL/BTL campaigns, manage vendors, and create impactful on-ground activations that strengthen brand presence.Key Responsibilities: Plan & execute offline marketing campaigns (OOH, retail branding, events) Drive BTL activations, dealer promotions & local sponsorships Manage vendors, negotiations & cost control Conduct field research & market mapping Align marketing communication with sales objectives Participate in CSR or festival-based brand engagements Track performance & ensure ROI-based executionDesired Profile: Graduate / MBA in Marketing or Mass Communication 5 - 10 years of experience in offline marketing, branding, or field promotions (Electrical / Consumer Durable / FMCG sector preferred) Strong vendor & cost management skills Fluent in English, Hindi & Bengali Familiar with West Bengal market and open to travelLocation: Kolkata, West Bengal