💼 Job Opening: Brand Marketing Executive - Kolkata I Electrical Industry
Industry: Electricals / Consumer Durables / Industrial Products
Experience: 5 - 10 Years
Job Type: Full-Time | Work from Office
Reporting To: Head - Marketing / Senior Management
Role Overview:
We re looking for a dynamic Brand Marketing Executive to lead offline marketing, branding, and visibility initiatives across West Bengal. The ideal candidate will plan and execute ATL/BTL campaigns, manage vendors, and create impactful on-ground activations that strengthen brand presence.
Key Responsibilities:
- Plan & execute offline marketing campaigns (OOH, retail branding, events)
- Drive BTL activations, dealer promotions & local sponsorships
- Manage vendors, negotiations & cost control
- Conduct field research & market mapping
- Align marketing communication with sales objectives
- Participate in CSR or festival-based brand engagements
- Track performance & ensure ROI-based execution
Desired Profile:
- Graduate / MBA in Marketing or Mass Communication
- 5 - 10 years of experience in offline marketing, branding, or field promotions (Electrical / Consumer Durable / FMCG sector preferred)
- Strong vendor & cost management skills
- Fluent in English, Hindi & Bengali
- Familiar with West Bengal market and open to travel
📍Location: Kolkata, West Bengal
Experience
5 Years
No. of Openings
5
Education
Graduate (B.A, B.C.A, B.B.A)
Role
Brand Executive
Industry Type
Electricals / Switchgears
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office