job description:
• brand management and developing marketing strategies to build them.
• responsible for new product launching in different areas (pan india).
• planning and design promotional materials / tools to support the sales /
marketing objectives with cost effectiveness.
• develop strategy and appropriate media plans to periodically review the success of
the inputs.
• joint work with the tele sales team to develop the territories and to understand the
market dynamics and demand, identifying market opportunities for brand building.
• handling various distribution channels like franchisee/distributors, etc. for product
penetration in various state, cities, district level.
• create, promote, monitor campaigns for sales promotion.
• train, motivate and guide the tele sales team to ensure the continuous growth of the
brand.
• coordinate with the tele sales team, packing & distribution team for allocation of
products and fast moving.
role purpose: the role of the product manager is to contribute to the development of the product market strategy, define new product requirements, and drive new product development to grow products in-line with addom/williams business goals. the product manager will be responsible for developing the roadmap for their product/service line across the full product life cycle, with the product & market lead.
key duties and responsibilities:- market analysis
• define market – working with market intelligence, provide market context (size, shape, growth, segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this.
• pipeline buyer analysis – document customer attraction to product, as well as the barriers to buy.
• competitor analysis:
identify competitive and alternative offerings in the market.
document their strengths and weaknesses.
make recommendations for strategies to sustain our market position to the product & market lead