position#1
it product content writer/manager
location: hytech city, hyderabad
ikcon technologies inc.
about the role
as a content writer for our it product, you will be responsible for developing compelling, high-quality written content that supports brand awareness, demand generation, and customer engagement. you will play a key role in crafting messaging that resonates with enterprise customers across various industries.
key responsibilities:
content creation & messaging
write clear, engaging, and technically accurate content for:
website copy
blog posts
whitepapers and case studies
client success stories
email campaigns
sales proposals
develop storytelling and messaging tailored to industries like bfsi, it services, property management, and healthcare.
create linkedin posts, thought-leadership articles, and press releases to boost brand visibility.
sales & marketing collateral
support sales and bd teams by drafting:
custom pitch decks
sales one-pagers
roi-focused content
client-focused case studies
industry research
collaborate with product and partnerships teams to understand key value propositions and translate them into customer-focused content.
stay updated on enterprise saas trends, ai/ml developments, and productivity tools.
required skills
35 years of experience in b2b saas content writing or marketing communications.
strong copywriting and storytelling ability.
experience writing technical and value-driven content for enterprise audiences.
excellent written and verbal communication skills.
familiarity with seo and keyword research.
tools: google docs, grammarly, surfer seo or semrush (for seo-optimized writing), canva (basic visuals for blogs or linkedin posts).
preferred qualifications
experience writing for bfsi, it services, or healthcare domains.
exposure to saas or productivity tools (microsoft teams, zoom, etc.).
basic understanding of compliance topics like soc2, gdpr, hipaa.
position#2
lead/senior digital marketing consultant
location: hytech city, hyderabad
ikcon technologies inc.
about the role
as a digital marketing specialist, you will lead the execution of digital strategies to grow the ums brand's online presence, drive demand generation, and optimize marketing performance. youll manage multi-channel campaigns, seo/sem initiatives, and social media presence.
key responsibilities
digital marketing & campaign management
plan, launch, and manage lead generation campaigns (linkedin ads, google ads, email).
run a/b testing and optimize ad performance (ctr, cpc, cac).
drive traffic through seo strategies (on-page/off-page seo, keyword targeting).
implement sem tactics to improve visibility and conversions.
manage marketing automation workflows (email campaigns, nurture flows).
analytics & optimization
use tools like google analytics, google tag manager, and hubspot to track performance.
generate insights from campaign metrics to improve targeting and roi.
provide monthly reporting on lead gen performance and digital kpis.
social media management
own and grow social media presence (linkedin, x/twitter, etc.).
schedule regular posts, track engagement, and align content with brand messaging.
collaboration & asset creation
work with design and content teams to create assets for campaigns:
social graphics
landing pages
digital ads
email templates
coordinate with partners (microsoft, zoom, google) for co-branded campaigns.
required skills
5+ years of experience in digital marketing for b2b saas products.
hands-on experience with:
google ads, linkedin campaign manager
seo/sem tools: semrush, ahrefs, moz
marketing automation tools: hubspot, marketo, salesforce
strong analytical and campaign optimization skills.
working knowledge of design tools (canva, adobe creative suite) for marketing creatives.
preferred qualifications
experience in enterprise software or saas marketing.
familiarity with bfsi, property management, or healthcare sectors.
understanding of compliance frameworks and ai-driven technologies.
global team collaboration experience.
5 - 7 Years
2 Openings
0.8 - 0.9 Lac/Yr
Online interview
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