IKCON Technologies

Madhapur, Hyderabad

A Digital Marketing Consultant is responsible for developing and implementing digital marketing strategies to drive online traffic, create brand awareness, and generate leads/sales. They must have a strong understanding of various digital marketing channels, including social media, email marketing, SEO, and marketing automation.Key responsibilities of a Digital Marketing Consultant include creating and managing social media marketing campaigns, optimizing websites for search engines, implementing marketing automation tools, and analyzing data to measure the success of campaigns.

IT Product Content Writer/Manager Location: Hytech City, HyderabadIKCON Technologies Inc.About the RoleAs a Content Writer for our IT product, you will be responsible for developing compelling, high-quality written content that supports brand awareness, demand generation, and customer engagement. You will play a key role in crafting messaging that resonates with enterprise customers across various industries.Key Responsibilities:Content Creation & MessagingWrite clear, engaging, and technically accurate content for:Website copyBlog postsWhitepapers and case studiesClient success storiesEmail campaignsSales proposalsDevelop storytelling and messaging tailored to industries like BFSI, IT Services, Property Management, and Healthcare.Create LinkedIn posts, thought-leadership articles, and press releases to boost brand visibility.Sales & Marketing CollateralSupport Sales and BD teams by drafting:Custom pitch decksSales one-pagersROI-focused contentClient-focused case studiesIndustry ResearchCollaborate with Product and Partnerships teams to understand key value propositions and translate them into customer-focused content.Stay updated on enterprise SaaS trends, AI/ML developments, and productivity tools.Required Skills35 years of experience in B2B SaaS content writing or marketing communications.Strong copywriting and storytelling ability.Experience writing technical and value-driven content for enterprise audiences.Excellent written and verbal communication skills.Familiarity with SEO and keyword research.Tools: Google Docs, Grammarly, Surfer SEO or SEMrush (for SEO-optimized writing), Canva (basic visuals for blogs or LinkedIn posts).Preferred QualificationsExperience writing for BFSI, IT Services, or Healthcare domains.Exposure to SaaS or productivity tools (Microsoft Teams, Zoom, etc.).Basic understanding of compliance topics like SOC2, GDPR, HIPAA.