Develop and execute social media strategies aligned with business goals.Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest.Prepare monthly content calendars for multiple clients and ensure timely execution.Coordinate with designers, video editors, and content writers to produce high-quality creatives.Write compelling captions, hashtags, and social media copy tailored to each platform.Monitor trends, viral content, and competitor activities to keep content relevant.Manage daily community engagement by responding to comments, messages, and reviews.Plan and execute social media campaigns, contests, and product launches.Track key performance metrics (reach, engagement, followers, impressions, conversions) and prepare weekly/monthly reports.Analyze campaign performance and optimize content based on insights.Manage paid social media campaigns and coordinate with the marketing team when required.Ensure brand consistency across all social media channels.Stay updated with platform algorithm changes and emerging social media trends.Coordinate with clients to gather content requirements, approvals, and feedback.Maintain social media assets and content libraries.