- Develop content calendars to ensure timely and consistent posting across digital platforms.- Stay updated on industry trends, consumer behavior, and competitor activities to create relevant and impactful content.- Plan, script, shoot, and produce high-quality video content for product launches, promotional campaigns, social media, and website.- Design and develop visual assets including thumbnails, banners, short reels, and story formats for various digital channels.- Edit raw footage into polished videos with seamless transitions, appropriate music, sound effects, and motion graphics.- Ensure all content adheres to brand guidelines, maintaining a consistent look and feel.- Highlight product features, benefits, and usage in a way that drives customer engagement and brand loyalty.- Contribute fresh and innovative ideas to elevate the brands online presence.- Manage content uploads and publishing schedules across all relevant platforms.- Implement best practices for SEO, video tags, and descriptions to maximize reach and engagement.- Monitor content performance through analytics and provide insights to enhance future campaigns.Work closely with product, marketing, and sales teams to align content with business objectives.- Coordinate with photographers, designers, and external agencies (when required) for large-scale content initiatives.- Participate in brainstorming sessions to support integrated marketing campaigns.- Maintain a high level of attention to detail to deliver professional and error-free outputs.