We are looking for an SEO expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.organising and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat)writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.1. SEO OptimizationDeveloping and implementing effective search engine optimization (SEO) strategiesManaging offsite and onsite optimization projects and reporting on performanceOptimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO successDeveloping keyword listsReviewing website backlinksExperience with SEO reportingMeasuring SEO results2. Social Media MarketingBuilding and executing social media strategy through competitive and audience researchSetting up and optimizing company pages within each social media platformGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionResearch advertising trendsImplement email marketing campaignsMonitor social media and Google Analyticsresponsible for devising marketing campaigns to maintain a brandCommunicating with social media followers, including responding to queries in a timely manner.Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the companys social media presence and performance.