Social Media Optimization Specialist Graduate Experience Jobs in Mumbai

The candidate should have good experience in digital marketing executive including email marketing, content marketing and all other allied marketing skills to generate leads in freight industry to grow the business

Role & Responsibilities:Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives.Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedInMonitor and analyses social media metrics to track success and adjust strategies as neededCollaborate with the creative and marketing teams to ensure social media eff orts align with overall campaign objectivesManage ORMCreate regular social listening reportsup-to-date with industry trends and best practices for social media management and performance marketingSkills RequiredStrong project management skills, with the ability to manage multiple projects and meet deadlines.Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.Experience in planning and implementing integrated strategies on brands, driving business value for them.Knowledge of cross-selling client services and identifying opportunities for more business/projects.Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning.Creative problem-solving attitude and ability to identify and develop PR opportunities.Ability to facilitate effective payment collection from clients to ensure timely payment.Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred.Knowledge of whatsapp and email marketing.Strong analytical skills and experience with social media metrics.Strong attention to detail and ability to meet tight deadlines.Relevant Information:A Bachelors degree in Marketing, Communications, or related fi eld. Masters degree in communications/ MMs/ MBA is welcome.Minimum 3-5 years of experience in social media management, with a focus on agency work and performance marketing.

Job Title: Public Relations SpecialistLocation: Mumbai (near T2 Airport)Experience: 810 years (across sectors, preferably with strong exposure to the Education sector)Job Summary:We are seeking an experienced and dynamic Public Relations Specialist to lead our communication and media strategies within the education sector. The ideal candidate will be responsible for building strong media relations, crafting compelling PR content, and managing campaigns that enhance the organizations visibility and reputation.Key Responsibilities:Develop and execute effective PR strategies and media plans with a focus on the education sector.Draft, edit, and proofread press releases, articles, blogs, speeches, and other PR content.Build and maintain strong relationships with media professionals, journalists, bloggers, and influencers.Plan, organize, and coordinate press conferences, media briefings, interviews, and other PR events.Monitor media coverage, analyze PR impact, and prepare detailed media reports for internal use.Collaborate with internal stakeholders to ensure message consistency across all communication channels.Track PR campaign performance, manage media clippings, and generate regular reports.Work closely with marketing and social media teams to amplify campaigns and enhance brand presence.Requirements:Bachelors or Masters degree in Communications, Public Relations, Journalism, or a related field.810 years of professional experience in public relations across sectors, with proven exposure to the education sector.Strong network of media contacts and ability to manage stakeholder relationships effectively.Excellent writing, editing, and verbal communication skills.Experience in planning and executing media events and press activities.Proficiency in PR reporting, analytics, and digital media collaboration.Ability to work under tight deadlines with strong attention to detail.

Role & Responsibilities: Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives. Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn Monitor and analyse social media metrics to track success and adjust strategies as needed Collaborate with the creative and marketing teams to ensure social media efforts align with overall campaign objectives Manage ORM Create regular social listening reports Stay up-to-date with industry trends and best practices for social media management and performance marketingSkills Required: Strong project management skills, with the ability to manage multiple projects and meet deadlines. Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders. Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace. Strong financial management skills, with the ability to manage budgets and ensure financial liquidity. Experience in planning and implementing integrated strategies on brands, driving business value for them. Knowledge of cross-selling client services and identifying opportunities for more business/projects. Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct. Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning. Creative problem-solving attitude and ability to identify and develop PR opportunities. Ability to facilitate effective payment collection from clients to ensure timely payment. Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred. Knowledge of whatsapp and email marketing.