Role & Responsibilities:
— Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives.
— Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn
— Monitor and analyse social media metrics to track success and adjust strategies as needed
— Collaborate with the creative and marketing teams to ensure social media efforts align with overall campaign objectives
— Manage ORM
— Create regular social listening reports
— Stay up-to-date with industry trends and best practices for social media management and performance marketing
Skills Required:
— Strong project management skills, with the ability to manage multiple projects and meet deadlines.
— Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.
— Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.
— Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.
— Experience in planning and implementing integrated strategies on brands, driving business value for them.
— Knowledge of cross-selling client services and identifying opportunities for more business/projects.
— Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.
— Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning.
— Creative problem-solving attitude and ability to identify and develop PR opportunities.
— Ability to facilitate effective payment collection from clients to ensure timely payment.
— Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred.
— Knowledge of whatsapp and email marketing.