role & responsibilities:
develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives.
create and curate engaging content for social media platforms such as facebook, instagram, twitter, and linkedin
monitor and analyses social media metrics to track success and adjust strategies as needed
collaborate with the creative and marketing teams to ensure social media eff orts align with overall campaign objectives
manage orm
create regular social listening reports
up-to-date with industry trends and best practices for social media management and performance marketing
skills required
strong project management skills, with the ability to manage multiple projects and meet deadlines.
excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.
strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.
strong financial management skills, with the ability to manage budgets and ensure financial liquidity.
experience in planning and implementing integrated strategies on brands, driving business value for them.
knowledge of cross-selling client services and identifying opportunities for more business/projects.
ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.
basic knowledge of kpi sheets, p&l management, manpower mapping, salary budgeting, and succession planning.
creative problem-solving attitude and ability to identify and develop pr opportunities.
ability to facilitate effective payment collection from clients to ensure timely payment.
strong understanding of social media platforms, performance marketing, and their algorithms. execution expertise will be preferred.
knowledge of whatsapp and email marketing.
strong analytical skills and experience with social media metrics.
strong attention to detail and ability to meet tight deadlines.
relevant information:
a bachelors degree in marketing, communications, or related fi eld. masters degree in communications/ mms/ mba is welcome.
minimum 3-5 years of experience in social media management, with a focus on agency work and performance marketing.