Duties and Responsibilities You will initiate and support programs to improve the quality of engagements across all channels. You are responsible for the delivery of content or communications in different channels as required. You will implement, measure and evaluate campaigns across multiple channels of engagement. Your in-depth knowledge of SEO, SEM, PPC, Retargeting and Remarketing will be required. You will be a major contributor in developing campaign-related materials. You will identify target audiences using ad management tools in channels you manage and deliver paid campaigns efficiently and effectively to ensure we reach our objectives at reasonably acceptable costs. You will leverage metrics and analytics in decision-making, and share these insights with the team. The role requires close coordination with internal stakeholders on various campaigns.