Minimum 3 years of hands-on experience in Google AdWords for real estate industry. Proficiency in creating and managing Google AdWords campaigns across various platforms. Strong analytical skills and the ability to derive insights from campaign data. Knowledge of SEO, SEM, and other digital marketing channels is an advantage. Excellent communication and presentation skills. Updated with the latest trends and best practices in digital marketing. Google AdWords certification is preferred.
Internet Marketing Digital MarketingOnline MarketingSearch Engine MarketingSocial Media Marketing
Hardcore Marketing PersonPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Search Engine OptimizationSelected intern's day-to-day responsibilities include:1. Researching and implementing content recommendations for organic SEO success2. Performing ongoing keyword research including discovery and expansion of keyword opportunities3. Optimizing copy and landing pages for search engine optimization
2-5 years of experience in Digital Marketing and Paid Search (PPC)Experience working with popular PPC ad platforms (AdWords, etc.).AdWords certification a plus.Handle display network placement lists on AdWords and through other contextual advertising platforms.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.