Key Responsibilities:1. Affordability Planning & Management- Design and execute monthly8 affordability schemes - No Cost EMI, Cashback, Zero Down Payment, Bank offers - aligned with sales targets- Monitor scheme performance, ROI, and cost per conversion to drive High-Contribution Product (HCP) sales- Do monthly cost-effectiveness analysis and optimize scheme spends vs sell-out impact2. Market & Competition Analysis- Track and benchmark affordability schemes- Monitor competitor pricing, price drops, bank/NBFC tie-ups, and financing offers weekly- Share actionable market insights and counter-strategy recommendations with HQ & sales teams3. Partner & Retail Network Management- Manage relationships with finance partners: Bajaj Finance, HDB, IDFC First, TVS Credit, Home Credit, etc.- Conduct monthly reviews with LCP/HCP partners to track performance, resolve7 payout/TAT issues, and improve approvals- Drive new retailer onboarding and ensure seamless scheme implementation across all retail channels with proper POSM/training4. Customer Offer & Service Management- Plan, track, and review customer offers and financing options for new launches and key models- Identify market-level affordability bottlenecks impacting conversion and resolve with partners/HO- Support development of customer-centric financing solutions to improve buying experience5. Coordination & Reporting- Coordinate with HQ, regional sales, and product teams for scheme approvals and timely market execution- Prepare monthly reports: scheme uptake, partner-wise disbursement, ROI analysis, and business reviews- Ensure completion and tracking of Customer Retail Journey as per SOP6. Performance Monitoring- Analyze affordability program ROI, partner performance, and subvention efficiency- Track customer engagement, scheme utilization trends, and drop-off reasons to reduce rejection rates- Recommend process improvements to enhance operational efficiency and mark