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An SEO executive is a digital marketing expert who improves a website's ranking in search engine results pages (SERPs). They Implement various strategies to increase organic traffic on the website. Keyword Research, Content Optimization, Onpage Optimization, offpage Optimization, Website Analytics, etc.
SEO Executive Salary depends on skill, experience, and location. SEO freshers can earn around 1.8-2.8 lakhs per annum (LPA). Professionals with 3-5 years of experience can earn a salary range of 3.5-6.6 LPA.
SEO is a tough job or not it only depends on your interest. but it may be confusing when get started. Learning the basics is important, and may be needed in Keyword Research and Content Optimization. SEO Algorithms constantly change, stay updated on the latest trends, and best practices require learning. you also must be familiar with technical aspects, website coding, and structure for a creative and data-driven strategy. SEO tools are needed for data and traffic analysis.
SEO job does not depend on qualifications, it is based on SEO skills but some professionals may ask bachelor's degree and relevant certificate. Must have SEO skills like Keyword Research, Content Optimization, on-page optimization, off-page Optimization, Website Analytics, etc.