Social Media Optimization Specialist Jobs

Social Media SpecialistKEY RESPONSIBILITIES1. Social Media Management & Strategy Plan, execute, and oversee content strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging channels. Craft engaging video scripts, captions, reels, and visual concepts for our portfolio brands (sports, activewear, lifestyle, footwear). Manage content calendars, post schedules, and maintain a consistent brand voice across platforms. Engage with online communities, respond to audience queries, and drive active customer participation. Stay updated on platform algorithms, social media trends, viral audio, and retail marketing best practices.2. AI-Driven Content & Innovation Integrate generative AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) into daily workflows for copy, visual creation, and brainstorming. Automate content workflows and social media scheduling using AI-assisted productivity tools. Experiment with AI-driven content optimization and audience segmentation for organic and paid campaigns.3. Reporting & Collaboration Track and report key social metrics (reach, engagement rate, follower growth, conversion). Collaborate with internal trade/retail marketing teams and store managers to support store activations, new launches, and offline events.REQUIRED QUALIFICATIONS & SKILLS Experience: 1-2 years in social media management, digital marketing, or content creation (Retail/ -Lifestyle preferred). Content Skills: Proficient with Canva, CapCut, Adobe Premiere Pro, Photoshop, or Lightroom. Platform Knowledge: In-depth understanding of Instagram Reels, LinkedIn, YouTube Shorts, and Meta Business Suite. Communication: Strong written and verbal English skills with excellent copywriting capability. Organizational & AI Skills: Strong organizational, planning, and workflow management skills with proficiency in leveraging AI tools for task organization, workflow automation, content scheduling, project coordination, and digital asset management.

We are pleased to announce an internship opportunity for the position of Digital Media Manager (Intern) at our Kolkata office. We are looking for passionate, creative, and self-driven individuals who are eager to build a career in digital media and content marketing.Salary: Based on ExperienceLocation: Jadavpur,Kolkata (Work from Office)Timings: 10:00am -07:30 pm- Good understanding of YouTube, Facebook, Instagram, and other social media platforms- Knowledge of YouTube SEO, video optimization, thumbnails, metadata, and analytics- Familiarity with Meta Business Suite and social media content scheduling- Basic knowledge of Google Analytics and digital marketing- Strong communication and content writing skills (English and Bengali)- Basic graphic design skills (Canva/Adobe Photoshop) will be an added advantage- Basic video editing skills (Adobe Premiere Pro/CapCut) are preferred- Creative thinking, trend analysis, and audience engagement strategies- Ability to work independently while coordinating with creative and production teamsFresh graduates, interns, and candidates with a strong passion for digital media are encouraged to apply.Interested candidates are requested to send their updated CV along with a brief introduction and, if available, links to any social media pages or digital projects they have managed.

We are looking for a Social Media Specialist with 1 to 2 years of experience to join our team in Mohali. This role requires a creative and organized individual who can effectively engage with our audience across various social media platforms.Key Responsibilities:- Content Creation: Develop engaging and high-quality content, including graphics, videos, and written posts, tailored for different social media channels. This helps in attracting and retaining followers.- Social Media Management: Monitor and manage our social media accounts daily. This includes scheduling posts, responding to comments, and interacting with followers to build a strong online community.- Campaign Development: Plan and execute social media campaigns that align with marketing objectives. This involves brainstorming ideas and measuring campaign success through analytics.- Trend Analysis: Stay updated on current trends and best practices in social media. By understanding what works, you can optimize our strategy for better audience engagement.- Performance Reporting: Analyze social media metrics to assess the effectiveness of content and campaigns. Regular reporting helps to refine strategies and improve future performance.Required Skills and Expectations:Candidates should have a Bachelors degree, preferably in a related field. You should possess strong communication and writing skills, with an eye for detail and creativity. Familiarity with social media tools and analytics platforms is important. Ability to work collaboratively in a team and adapt to changing priorities is essential. We expect a proactive attitude towards learning and implementing new strategies to enhance our social media presence.

We are looking for a creative and enthusiastic Digital Marketing Executive with a passion for content writing and editing to join our marketing team. This role is ideal for graduates who are eager to build a career in digital marketing and have basic understanding of digital marketing concepts and social media platforms.

Role & Responsibilities:Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives.Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedInMonitor and analyses social media metrics to track success and adjust strategies as neededCollaborate with the creative and marketing teams to ensure social media eff orts align with overall campaign objectivesManage ORMCreate regular social listening reportsup-to-date with industry trends and best practices for social media management and performance marketingSkills RequiredStrong project management skills, with the ability to manage multiple projects and meet deadlines.Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.Experience in planning and implementing integrated strategies on brands, driving business value for them.Knowledge of cross-selling client services and identifying opportunities for more business/projects.Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning.Creative problem-solving attitude and ability to identify and develop PR opportunities.Ability to facilitate effective payment collection from clients to ensure timely payment.Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred.Knowledge of whatsapp and email marketing.Strong analytical skills and experience with social media metrics.Strong attention to detail and ability to meet tight deadlines.Relevant Information:A Bachelors degree in Marketing, Communications, or related fi eld. Masters degree in communications/ MMs/ MBA is welcome.Minimum 3-5 years of experience in social media management, with a focus on agency work and performance marketing.

Role & Responsibilities: Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives. Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn Monitor and analyse social media metrics to track success and adjust strategies as needed Collaborate with the creative and marketing teams to ensure social media efforts align with overall campaign objectives Manage ORM Create regular social listening reports Stay up-to-date with industry trends and best practices for social media management and performance marketingSkills Required: Strong project management skills, with the ability to manage multiple projects and meet deadlines. Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders. Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace. Strong financial management skills, with the ability to manage budgets and ensure financial liquidity. Experience in planning and implementing integrated strategies on brands, driving business value for them. Knowledge of cross-selling client services and identifying opportunities for more business/projects. Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct. Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning. Creative problem-solving attitude and ability to identify and develop PR opportunities. Ability to facilitate effective payment collection from clients to ensure timely payment. Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred. Knowledge of whatsapp and email marketing.

Profile: Social Media FanaticSalary: 12k to 15k (Per Month)What are we looking for:Passionate about social media, crypto, and creating fantastic content.Obsessed with learning and growth, you want to make an impact and are not afraid to try new things.Someone who thrives in a fast-paced environment and loves a good challenge.Your Mission, Should You Choose to Accept It:Become the brands voice, connecting with our incredible audience across Facebook, Twitter, Instagram, and LinkedIn. (For example, interact with our Twitter followers, replying to comments witty and engagingly. Think of how Binance interacts with their community energetic and approachable)Create and execute social media strategies as innovative as your favorite memes. (Remember how Dogecoin turned a simple dog meme into a vast community movement? We want you to find our Dogecoin moment and make it happen on our channels.)Spot trends before they trend and work with the team to make them go viral. (For example, if ChatGPT suddenly trends, we can tie it into our crypto-related posts and get ahead of the curve.)Brainstorm ideas so fresh theyll make marketers jealous, all while staying on top of whats hot on social media. (For instance, you might create a post tying our client with a popular meme format and become a trending hashtag.)Devising insights reports after gathering insights and feedback from social media sites. (Like youll analyze SM posts engagement metrics to determine which posts get the most traction. Your job will be to figure out why a post on $BTC got more shares than one about $ETH and use those insights to create more compelling content.)Post like a pro, hitting every schedule without breaking a sweat. (For example, planning for important events like Ethereums upgrade or a Bitcoin halving is essential.)Share valuable info, news, and updates to keep our audience informed and excited. (Share your opinion on trending topics and be a part of the discussion among other