Social Media Optimization Specialist Jobs

We are looking for a results-driven Digital Marketing Specialist to develop and execute digital marketing strategies across multiple online platforms. The ideal candidate should have strong expertise in SEO, social media marketing, email campaigns, analytics, and customer acquisition strategies to improve brand visibility and business growth.Key Responsibilities:Develop and implement comprehensive digital marketing strategies across multiple digital channelsManage and optimize campaigns through websites, social media, email marketing, and paid advertisingMonitor and analyze campaign performance and provide performance reportsOptimize website and social media content for engagement and SEO performanceTrack website traffic and user behavior using web analytics toolsConduct keyword research and competitor analysisIdentify trends and insights to optimize marketing spend and campaign effectivenessDrive social media engagement and brand awareness initiativesCreate and manage content marketing strategiesHandle online customer acquisition and retention programs including SEO, social marketing, and email campaignsRecommend improvements based on performance metrics and analyticsRequired Skills & Qualifications:5+ years of experience in Digital MarketingStrong knowledge of SEO, social media marketing, and email marketingExperience with web analytics tools such as Google Analytics and Search ConsoleGood understanding of performance marketing and campaign optimizationExperience managing content marketing and brand awareness campaignsStrong analytical and reporting skillsExcellent communication and creative thinking abilitiesFamiliarity with Facebook, Instagram, LinkedIn, and other digital platforms

Job description:About Company: Affroots Online Pvt Ltd. We are E-commerce based company with more than 7+yrs in the industry, Weve build multiple brands in apparels segment & currently we are scaling our reach plan INDIA with more than 50K plus orders in a month. We are specialized in driving remarkable results through cutting edge advertising strategies.Position Overview: We are seeking a skilled Media Buyer to join our dynamic marketing team. The Media Buyer will be responsible for managing advertising. This role requires a strategic thinker with strong negotiation skills and a deep understanding of media channels.Key Responsibilities:Media Planning and Strategy:Campaign Management:Reporting and Analysis:Qualifications:Bachelor's degree in Marketing, Advertising, Business, or a related field.Strong understanding of media channels, including digital, print, broadcast, and social media.Excellent negotiation and communication skills.Ability to analyse data and make data-driven decisions.Strong organizational skills and attention to detail.Ability to work independently and as part of a team.Preferred Skills:Experience with programmatic advertising and automated media buying.Familiarity with media planning and buying platforms (e.g., Google Ads, Facebook Ads Manager).Knowledge of industry trends.Strong knowledge in Maximum budget handling.Sales Experience is must.Job Type: Full-timeApplication Question(s):How much year of experience do you have as a Media Buyer?Do you have good knowledge of ROA's ?Do you know about Google Ad's and Facebook Ad's ?Work Location: In personJob Types: Full-time, Fresher, InternshipWork Location: In personJob Types: Full-time, PermanentBenefits:Flexible scheduleLeave encashmentPaid sick timePaid time offWork Location: In person

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should have hands-on experience in digital channels and the ability to generate and manage leads effectively.Key Responsibilities:Plan and execute digital marketing campaigns across multiple platformsManage social media marketing activities and engagement strategiesRun and optimize paid campaigns on Google Ads and Meta AdsPerform SEO activities to improve website ranking and visibilityCreate engaging content for websites, social media, and campaignsMonitor campaign performance and generate detailed analytics reportsHandle inbound and outbound leads and coordinate with the sales teamMaintain and update website content (basic web development knowledge required)Minimum 1 year of experience in digital marketing

Plan and manage digital marketing campaignsHandle social media platforms (Instagram, Facebook, LinkedIn, etc.)Create engaging content for posts, ads, and promotionsRun paid advertising campaigns (Google Ads, Meta Ads)Improve website traffic and online visibility through SEOMonitor campaign performance and generate reportsManage email marketing and lead generation activitiesCoordinate with designers and content teamsResearch market trends and competitor activitiesIncrease brand awareness and customer engagement

Social Media Team LeadThe Social Media Team Lead is responsible for overseeing the companys social media strategy, managing content creation, and leading the social media team to drive brand awareness, engagement, and growth.Key Responsibilities:Develop and implement social media strategies aligned with business goalsLead, mentor, and manage the social media teamPlan, create, and schedule engaging content across platformsMonitor performance metrics and optimize campaignsEnsure consistent brand voice and messagingStay updated on social media trends and best practicesCollaborate with marketing and other departments

We are looking for a Digital Marketing Specialist with 2 to 3 years of experience to join our team. You will work from home and play a crucial role in driving our digital marketing efforts.**Key Responsibilities:**- **Develop Digital Marketing Strategies:** Create and implement effective online marketing strategies to grow our brand presence and reach target audiences.- **Manage Social Media Accounts:** Oversee and update our social media profiles, ensuring consistent brand messaging and engaging with followers.- **Create Content:** Produce engaging content for websites, blogs, and social media that resonates with our audience and drives traffic.- **Analyze Performance Metrics:** Track and evaluate the performance of digital marketing campaigns, using data to improve future initiatives.- **SEO Optimization:** Implement and monitor SEO best practices to increase website visibility and ranking on search engines.**Required Skills and Expectations:**Candidates should hold a Bachelor's degree in Commerce (B.Com) and possess strong digital marketing knowledge. You should have experience with various digital marketing tools and platforms, including social media, email marketing, and analytics tools like Google Analytics. Good writing and communication skills are essential for creating compelling content. Team collaboration and adaptability are vital, as you will work closely with other team members while managing multiple projects simultaneously. A proactive attitude and a desire to stay updated with the latest digital marketing trends will help you succeed in this role.

Job Title: Digital Marketing SpecialistLocation: Kolkata, West BengalJob Type: Full-timeJob Role:We are looking for a Digital Marketing Specialist to manage online marketing campaigns and generate leads.Key Responsibilities:Run and manage Google Ads and social media campaignsHandle SEO and improve website rankingCreate and manage social media contentTrack campaign performance and generate reportsRequirements:Basic knowledge of SEO, SEM, and social media marketing1-3 years of experience preferredGood communication and analytical skills

Job Title: Digital Marketing Executive Location: Coimbatore (Onsite) Experience: 1 - 1.5 Years Employment Type: Full-time Salary: Based on Interview Performance Job Summary We are looking for a performance-driven Digital Marketing Executive with hands-on experience in paid advertising and SEO. The candidate should be capable of executing campaigns and delivering measurable results. Key Responsibilities

Digital Marketing Professional, with 6+ years of experience with leading Digital & CLM.Brief Summary: Educational Background: MBA Currently associated with a leading Digital First organization, should be able to leads CLM Capability Building for next-gen data insighting, targeting & communication. The candidate handles organization's pan-India digital communication to >300mn own users, catering to all lines of businesses, via all key digital communication channels. Launched innovative digital tools enabling enhanced data-led insighting, segmentation & targeting, which resulted in business growth Pan India. Key result areas include overall aspects of performance marketing, Customer Acquisition & Retention, Cross-selling and New Product Development. Leading a team of 5 team members and 40 off-roll members to achieve the above.Achievements: Led Target user communication across all channels - Push, WhatsApp, SMS. Contributed directly to an increase of >10% average revenue per user & >5% in additional services per user, FY 23-24. Improved Channel metric - 2X increase in top of funnel CTR (Click through rate ratio) and 1.4X increase in bottom funnel conversion FY 23-24. The brand campaign conceptualized by candidate helped to increase CTB (click to buy ratio) Digital Presence & Social Media Management Oversee school digital presence across: o Websiteo Instagramo Facebooko YouTubeo Wikipedia Plan and implement monthly content strategy. Ensure brand alignment across platforms. Track engagement and share monthly performance reports.3. Marketing & School Collateral DevelopmentMarketing & Admissions CollateralDevelop and coordinate design of outreach and admissions materials, including: Hoardings & billboards Admissions open posters Event posters & banners Flyers & pamphlets Brochures & prospectuses Campaign visuals & promotional creatives Social media campaign creatives

We are looking for a Digital Marketing Specialist to join our team in Noida. This position is suitable for candidates with 0 to 2 years of experience. As part of our team, you will contribute to our digital marketing efforts and help us enhance our online presence.**Key Responsibilities:**- **Social Media Management:** Create and manage content for our social media platforms. You will engage with our audience, respond to comments, and grow our online community.- **SEO Optimization:** Assist in implementing SEO strategies to improve our website's visibility on search engines. This includes keyword research and updating website content to attract more visitors.- **Email Marketing Campaigns:** Help design and execute email marketing campaigns. You will write persuasive email content and analyze the performance of these campaigns.- **Content Creation:** Develop engaging and relevant content for our website and blogs. Your writing should inform, entertain, and convert readers into customers.- **Analyze Performance:** Monitor the performance of digital marketing campaigns using analytical tools. You will report on what is working and suggest improvements.**Required Skills and Expectations:**The ideal candidate should have a keen interest in digital marketing and a willingness to learn. Strong written communication skills are essential, along with familiarity with social media platforms. Basic knowledge of SEO and content creation tools will be beneficial. You should also be detail-oriented, able to handle multiple tasks, and work well in a team environment. Enthusiasm and creativity will help you succeed in this role.

We are seeking a Digital Marketing Specialist with 5 to 9 years of experience to join our team in Salem. This full-time position requires an experienced male candidate who is passionate about digital marketing and eager to drive our online presence.**Key Responsibilities:**- **Develop Digital Marketing Strategies:** Create comprehensive strategies to improve online visibility and engagement across various platforms.- **Manage Social Media Accounts:** Oversee all social media channels, crafting content, scheduling posts, and engaging with audiences to foster community.- **Analyze Campaign Performance:** Monitor and evaluate the performance of digital marketing campaigns using analytics tools to determine effectiveness and areas for improvement.- **SEO Optimization:** Implement on-page and off-page SEO techniques to enhance search engine rankings and increase website traffic.- **Content Creation:** Generate engaging and relevant content for our website, blogs, and other digital platforms to attract and retain customers.**Required Skills and Expectations:**Candidates should have a strong understanding of digital marketing tools and techniques, including SEO, SEM, and social media marketing. Proficiency in analytics tools such as Google Analytics is essential for evaluating performance and making data-driven decisions. Excellent written and verbal communication skills are necessary to create compelling content and interact with clients. The ideal candidate will be detail-oriented, creative, and comfortable working in a fast-paced environment while demonstrating leadership skills to guide team initiatives effectively. A collaborative spirit and ability to adapt to changing technologies and trends in the digital marketing landscape are highly valued.

Job DescriptionWe are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the companys social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.Responsibilities:Developing social media content plans that are consistent with the companys brand identity.Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.Requirements:Bachelors degree in journalism, communications, marketing, or a related field.social media experience including planning and managing content in a corporate, or agency setting.Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.Experience using various analytics software

We are looking for a Digital Marketing Specialist to join our team in Mithapur. The ideal candidate will have 2 to 6 years of experience in digital marketing and a strong understanding of online marketing strategies.**Key Responsibilities:**- **Manage Digital Campaigns:** Plan and execute online marketing campaigns across various platforms to drive traffic and engagement.- **Content Creation:** Develop engaging content for websites, social media, and email marketing to attract and retain customers.- **SEO Optimization:** Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings.- **Analyze Performance Metrics:** Monitor and analyze the performance of campaigns using tools like Google Analytics, and generate reports to identify areas for improvement.- **Social Media Management:** Create and manage social media accounts, posting regularly and engaging with followers to enhance brand presence.- **Collaborate with Teams:** Work closely with other departments, such as sales and product development, to ensure marketing efforts align with company goals.Required skills include a solid understanding of digital marketing tools and platforms, excellent written and verbal communication skills, and the ability to analyze data to make informed decisions. You should be creative, detail-oriented, and able to work both independently and as part of a team. A positive attitude and a willingness to learn are essential for success in this role.

The Social Media Specialist will be responsible for managing and growing social media accounts, developing content strategies, creating engaging posts, monitoring and responding to comments, analyzing performance metrics, and staying up to date on social media trends. The role requires strong communication skills, creativity, knowledge of various social media platforms, and the ability to work independently. The ideal candidate will be detail-oriented, organized, and passionate about all things social media. The position offers flexibility as it is part-time and can be done from the comfort of your own home. A high school diploma or equivalent is required, and experience in social media marketing is preferred but not necessary for this entry-level position.