Search Engine Optimization Manager Jobs

Perform keyword research on a regular basisDevelop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing contentPlan and oversee the entire website architecture, restructuring page hierarchy where necessaryOptimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankingsWrite SEO optimised content

Key Responsibilities Lead Generation & Performance Marketing Generate qualified B2B leads through Google Ads, LinkedIn, Meta, YouTube, and other digital channels. Achieve monthly lead generation targets for EPR, BIS, WPC, Sustainability, and related services. Manage WhatsApp automation platforms such as Interakt/Gallabox. Coordinate with SEO and third-party marketing agencies to drive measurable results. Digital Campaign Management Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and YouTube. Monitor campaign performance, budgets, and ROI. Continuously improve lead quality and conversion rates. Website, SEO & Content Marketing Improve website traffic and search rankings through SEO and content initiatives. Optimize landing pages for lead generation and conversions. Coordinate development of blogs, case studies, newsletters, white papers, presentations, and marketing collateral. Social Media & Brand Building Manage company presence across LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile. Develop and execute content calendars. Strengthen brand visibility and engagement across digital platforms. Marketing Automation & Analytics Manage CRM integration, lead tracking, email marketing, and marketing automation workflows. Track key KPIs including Leads Generated, CPL, Website Traffic, Conversion Rates, ROAS, and Campaign ROI. Prepare monthly performance reports with actionable insights. Sales Enablement & Market Research Support the sales team with presentations, proposals, brochures, and marketing collateral. Monitor industry trends, competitor activities, and regulatory developments. Identify new opportunities and recommend growth-focused marketing initiatives. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 3-7 years of experience in Digital Marketing, Performance Marketing, or Lead Generation. Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, and Marketing Automation tools. Strong analytical, communication, and project management skills. Experience in B2B marketing will be preferred.

Job Description -Marketing Manager (Service & Product Marketing)PositionMarketing ManagerReporting ToCEO / FounderLocationChennai (On site)Experience8-12 Years in B2B technology marketing, with at least 3 years owning a marketing functionRole TypeHands-on individual contributor initially (70% execution), building a team over 12-18 months Industry PreferenceIT Services, SaaS, Product Engineering, Cloud, AI, Digital Transformation.________________________________________Role PurposeWe are seeking a dynamic and result-oriented Marketing Manager to lead the marketing function that supports business growth across our Software Products and IT Services business. The role is responsible for building the company's brand, driving demand generation, supporting enterprise sales, launching new software products, and executing integrated marketing strategies across digital and offline channels.The ideal candidate brings deep experience in B2B enterprise marketing - preferably in Software Products, SaaS, AI Solutions, Enterprise Applications, Digital Transformation, or IT Services - service marketing, product marketing, demand generation, digital marketing, content strategy, branding, and marketing operations.________________________________________Key ResponsibilitiesA.B2B Marketing Strategy & Go-To-Market (GTM) Create a comprehensive annual marketing plan aligned closely with corporate revenue targets and the company's 3-5 year growth roadmap Develop differentiated GTM strategies for each product/service line: SaaS platforms, GovTech solutions, ticketing systems, custom software, and managed IT services. Position the company as a trusted digital transformation partner across enterprise, government, and institutional segments. Drive strategic market entry planning to expand into new geographies and untapped market segments. Collaborate with Sales Team to align marketing investment with pipeline and revenue priorities.B. Demand Generation & Lead Pipeline Generate high-quality B2B leads through integrated digital and offline marketing initiatives. Plan, execute, and optimize multi-channel demand generation campaigns across LinkedIn, targeted email marketing, and tech-specific networks to drive high-quality Sales Qualified Leads (SQLs) and product sign-ups. Empower the sales engineering team with qualified Marketing Qualified Leads (MQLs) and design structured Account-Based Marketing (ABM) programs for high-value targets. Continuously monitor lead conversion metrics, optimize funnel velocity, and enhance campaign performance. Coordinate participation in industry events, IT expos, government digital summits, and product demonstrations to generate qualified pipeline Drive inbound marketing through thought leadership content: whitepapers, case studies, product videos, solution blogs, and webinarsC. Product & Brand Marketing Formulate product positioning, messaging frameworks, and distinct value propositions that resonate with target personas. Plan and flawlessly execute end-to-end product launches to build strong initial market momentum. Produce high-converting product brochures, professional solution decks, analytical case studies, detailed customer success stories, and instructional/promotional videos. Manage the company website, LinkedIn profile, and all digital assets with regular SEO-optimised updates and content refreshes.D. Sales Enablement & Sales Alignment Coordinate with the Sales Team with high-impact tools: pitch decks, competitive intelligence sheets, ROI calculators, battlecards, and client testimonials that accelerate the sales cycle Ensure smooth marketing-to-sales handoff through defined MQL criteria, lead scoring frameworks, and CRM hygiene practices. Build and maintain a reusable credential and case study library covering all verticals and delivered projectsE. Digital Marketing & MarTech Operations Own and continuously improve the company's full digital presence: website SEO, Google Analytics, LinkedIn Ads, email marketing automation, and content calendar Manage and optimise the MarTech stack: CRM platform, email tools, campaign analytics, and landing page tools. Track and report on all digital marketing KPIs: traffic, lead quality, conversion rates, and cost per lead. Run structured A/B testing on core campaign assets to systematically refine messaging impact and lift conversion performance.F. Market Intelligence & Competitive Analysis Continuously monitor competitor products, pricing strategies, GTM moves, and market positioning in the B2B software and GovTech space. Track government policy updates, IT procurement patterns, and Digital India scheme announcements relevant to the company's portfolio. Conduct Voice-of-Customer (VoC) research; share structured insights with product, sales, and leadership teams. Deliver monthly marketing dashboards: pipeline contribution, campaign ROI, digital reach, lead quality, and MQL-to-SQL conversion ratesG. Team Management & Budget Ownership Lead, mentor, and foster professional growth within the internal marketing team Manage the annual marketing budget with strict ROI discipline; oversee creative, digital, and events agency relationships.Final Key ResponsibilitiesDevelop annual marketing strategy aligned with revenue and business goals.Own Go-to-Market (GTM) strategy for Software Products and IT Services.Company brand across Enterprise, Government and International markets.Drive demand generation through SEO, SEM, LinkedIn, email, webinars, events and ABM.Own MQL, SQL, pipeline contribution and marketing ROI.Lead product positioning, launches, collateral and customer success stories.Enable Sales with presentations, case studies, battle cards, ROI calculators and proposal content.Manage website, CRM, marketing automation and analytics.Conduct market intelligence, competitor analysis and Voice of Customer programs.Build and lead the marketing team, agencies and annual budget.

Developing comprehensive digital marketing strategiesManaging SEO, SEM, and social media presenceCreating and optimizing content for websites and adsRunning paid campaigns (Google Ads, Meta, YouTube)Tracking, analyzing, and reporting campaign performance

Developing and executing e-commerce strategy in alignment with overall business goals.Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.

Developing and executing e-commerce strategy in alignment with overall business goals.Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.

We are seeking a results-driven Digital Marketing Manager who can independently plan, execute, and optimize complete digital marketing campaigns from conception to analysis. The ideal candidate combines strategic campaign management expertise with advanced SEO/SEM skills to drive organic growth, increase online visibility and generate measurable business results.

Key Responsibilities:1. Develop and implement digital marketing strategies: Create comprehensive digital marketing plans to achieve business goals and improve brand visibility online.2. Manage online campaigns: Oversee various digital campaigns such as social media ads, email marketing, SEO, and PPC to drive traffic and conversions.3. Analyze data and optimize campaigns: Utilize analytics tools to track campaign performance, identify areas for improvement, and make data-driven decisions to optimize results.4. Manage social media platforms: Plan and execute social media content calendars, engage with followers, and increase brand awareness and engagement.5. Collaborate with cross-functional teams: Work closely with graphic designers, content creators, and other team members to ensure cohesive and effective digital marketing strategies.6. Stay updated on industry trends: Monitor industry trends, technologies, and best practices to continuously improve digital marketing efforts and stay ahead of the competition.Required Skills and Expectations:1. Bachelor's degree in marketing or a related field.2. Proven experience in digital marketing, with a strong track record of managing successful campaigns.3. Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and SEO tools.4. Excellent communication skills and the ability to work collaboratively in a fast-paced environment.5. Strong analytical skills and a data-driven mindset to analyze campaign performance and make strategic decisions.6. Creative thinking and problem-solving skills to come up with innovative digital marketing strategies.7. Ability to multitask and manage multiple projects simultaneously while meeting deadlines.

SEO Manager- B2B IndustryWe are looking for a results-oriented SEO Manager with proven experience in the B2B space to lead our organic search strategy and execution. The ideal candidate understands the nuances of B2B buyer behavior and can drive targeted traffic, qualified leads, and long-term brand authority through search engine optimization.As an SEO Manager, you will work closely with the content, product marketing, and web development teams to enhance our online visibility across all stages of the B2B funnel. This role requires a blend of technical SEO expertise, strategic thinking, and data-driven decision-making.Key Responsibilities:Design and execute SEO strategies tailored for B2B lead generation and enterprise buyer personas.Conduct technical SEO audits and optimize website performance, crawlability, indexing, and structured data.Perform in-depth keyword research aligned with B2B intent and industry-specific search behavior.Optimize on-page elements (meta tags, headings, internal linking) and collaborate on off-page SEO (backlinks, PR).Align SEO efforts with content strategy to drive mid-funnel and bottom-funnel organic traffic.Track and report SEO KPIs (rankings, CTR, organic traffic, conversions) using GA4, Search Console, and SEO tools.Monitor competitors, identify SEO gaps, and propose innovative optimization opportunities.Work cross-functionally with content writers, developers, and marketing managers to implement SEO best practices.Ideal Candidate Profile:minimum 6 years of SEO experience with at least 2 years focused on B2B products or services.Deep understanding of B2B marketing funnels, long sales cycles, and decision-maker targeting.Proficient in SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4.Familiar with technical concepts: site architecture, Core Web Vitals, structured data, robots.txt, sitemap.xml.Strong communication and collaboration skills to influence across teams.Bonus: Experience in SaaS, enterprise tech, or B2B marketplaces.Interested can candidate can share their resume @ hr.shruti@weblink.in ORCall- 8588892578

Job Title: Assistant Manager / Sr. Executive - Performance marketing Location: Thane Experience: 5 + years in Performance Marketing Job Summary: We are looking for a Performance Marketing Manager with a strong track record in driving business growth through Google Ads, Meta Ads, content strategy, agency management, and budget optimization. The ideal candidate should be data -driven, strategic, and experienced in planning, executing, and optimizing paid media campaigns to maximize ROI. Key Responsibilities: Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms. Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS). Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact. Data Analysis & Performance Tracking: Monitor campaign performance, analyse key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness. A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates. SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales. Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies. Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities. Key Requirements: 8+ years of experience in performance marketing, paid media, and digital advertising. Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels. Strong expertise in budget management, bid strategy, and campaign optimization. Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools. Understanding of SEO, landing page optimization, and content marketing. Ability to analyse data-driven insights and translate them into actionable marketing strategies. Experience in agency/vendor management and working with creative teams. Strong problem -solving skills and the ability to thrive in a fast-paced environment. Preferred Skills: Experience in healthcare, wellness, or e-commerce industries is a plus. Knowledge of CRM, email marketing, and automation tools to enhance campaign performance. Familiarity with programmatic advertising and affiliate marketing. Compensation: Competitive, based on experience. If youre a results-driven marketer who thrives on optimizing campaigns and scaling businesses, wed love to hear from you!