Digital Marketing Specialist Graduate Jobs in Bhubaneswar

Job TitleDigital Marketing Specialist---About the RoleWere looking for a datadriven digital marketer who can plan, launch, and optimize multichannel campaigns that attract, engage, and retain our ideal customers. Youll own performance across paid and organic channels, partner with creative and product teams, and turn insights into growthmoving action.Key Responsibilities1. Campaign Strategy & ExecutionDesign fullfunnel campaigns across paid search, paid social, display, video, email, and emerging channels.Write persuasive ad copy, landingpage briefs, and A/B test hypotheses.Manage budgets, pacing, and bids to hit CPA/ROAS targets.2. Content & SEOBuild and execute an editorial calendar aligned with keyword research and buyerjourney insights.Collaborate with designers and writers to deliver blog posts, infographics, and video scripts that rank and convert.Monitor technical SEO health (site speed, schema, crawl errors).3. Analytics & OptimizationOwn the marketing dashboard: GA4, Looker Studio (or similar), CRM, and adplatform reporting.Run weekly performance reviews, spotting trends and recommending optimizations.Implement conversion tracking, pixel/tag governance, and attribution modeling.4. Lifecycle & Email MarketingSegment audiences and develop automated nurture sequences (onboarding, winback, upsell).Personalize messaging through dynamic content and behaviorbased triggers.5. Collaboration & Project ManagementWork crossfunctionally with Product, Sales, and Customer Success on gotomarket launches.Brief creative assets, manage timelines, and ensure brand consistency.Present insights and quarterly growth plans to leadership.---Qualifications---KPIs Youll OwnCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Marketing Qualified Leads (MQLs) & pipeline contributionOrganic traffic growth & keyword rankingsEmail open, click, and conversion rates

back office job with promote digital marketing