Digital Marketing Manager (1-7 Years)

Job TitleDigital Marketing Specialist---About the RoleWe’re looking for a data‑driven digital marketer who can plan, launch, and optimize multi‑channel campaigns that attract, engage, and retain our ideal customers. You’ll own performance across paid and organic channels, partner with creative and product teams, and turn insights into growth‑moving action.Key Responsibilities1. Campaign Strategy & ExecutionDesign full‑funnel campaigns across paid search, paid social, display, video, , and emerging channels.Write persuasive ad copy, landing‑page briefs, and A/B test hypotheses.Manage budgets, pacing, and bids to hit CPA/ROAS targets.2. Content & SEOBuild and execute an editorial calendar aligned with keyword research and buyer‑journey insights.Collaborate with designers and writers to deliver blog posts, infographics, and video scripts that rank and convert.Monitor technical SEO health (site speed, schema, crawl errors).3. Analytics & OptimizationOwn the marketing dashboard: GA4, Looker Studio (or similar), CRM, and ad‑platform reporting.Run weekly performance reviews, spotting trends and recommending optimizations.Implement conversion tracking, pixel/tag governance, and attribution modeling.4. Lifecycle & MarketingSegment audiences and develop automated nurture sequences (onboarding, win‑back, upsell).Personalize messaging through dynamic content and behavior‑based triggers.5. Collaboration & Project ManagementWork cross‑functionally with Product, Sales, and Customer Success on go‑to‑market launches.Brief creative assets, manage timelines, and ensure brand consistency.Present insights and quarterly growth plans to leadership.---Qualifications---KPIs You’ll OwnCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Marketing Qualified Leads (MQLs) & pipeline contributionOrganic traffic growth & keyword rankingsopen, click, and conversion rates

• Experience

  1 - 7 Years

• No. of Openings

  2

• Education

  Graduate (B.A, B.C.A, B.Com)

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face Interview Location

  422/5973, Gautam Nagar St, Nageswar Tangi, Old Town, Bhubaneswar, Odisha 751002