Responsibilities Assist in the formulation of strategies to build a lasting digital connectionwith consumers Plan and monitor the ongoing company presence on social media(Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebooketc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize theirdistribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Webanalytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-dateRequirements and skills Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and bestpractices Experience with B2C social media, Google Adwords and emailcampaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics,NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills Minimum Educational Qualification: Graduation