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Job Summary: As a Digital Marketer, you will be responsible for developing, implementing, and managing digital marketing campaigns across various channels. You will work closely with cross-functional teams to enhance brand awareness, drive traffic, and generate leads.Key Responsibilities:Digital Strategy Development:Develop and execute comprehensive digital marketing strategies aligned with business objectives.Analyze market trends and competitor activities to identify opportunities.SEO and Content Marketing:Optimize website content for search engines to improve organic search rankings.Create and manage engaging content across blogs, social media, and other platforms.PPC and Paid Advertising:Manage and optimize PPC campaigns on platforms such as Google Ads and social media.Monitor budgets, analyze performance metrics, and adjust strategies to maximize ROI.Social Media Management:Develop and implement social media strategies to increase engagement and followers.Create and curate content for social media channels.Email Marketing:Design and execute email marketing campaigns to nurture leads and communicate with customers.Analyze email performance and optimize based on metrics such as open rates and conversions.Analytics and Reporting:Monitor and analyze website traffic, campaign performance, and other key metrics.Provide regular reports and insights to the management team.Collaboration:Work closely with the sales, design, and product teams to ensure alignment in marketing efforts.Collaborate with external vendors and agencies as needed
Detailed Job Description- Digital Marketing - Jr. Consultant Brand ConsultingShaping and growing brands today and tomorrow!Content Whale is a content writing company based in Mumbai that caters to 42 different content types. We believe every company is a content-driven company. Working on a 360-degree approach, the sole motto is to create a positive online impact. We help our clients in a 3-fold manner- strategy making, content writing, and graphic curation.Our team boasts of 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. What motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.Prerequisites:1. Bachelor's Degree2. Excellent written and verbal communication in English3. 0-2 experience in digital strategies & content creation4. The clarity in the thought process/problem-solving approach5. Ability to work in a fast-paced & Adhoc environment6. Adherence to deadlines7. PPT creation8. Team Management 9. Self-starter attitude10. Excellent communication and decision-making skillsGood to have:1. Experience in content writing2. SEO knowledge3. Familiarity with online content marketing and social media development strategiesRoles & Responsibilities:1) Client Acquisition:- Evaluate customer research, market conditions and competitor data- Ability to anchor the client and the team - play the role of a consultant and pitch growth strategies through SEO.- Identify and develop new opportunities within assigned accounts, to drive revenue- Understand the clients scope of work and articulate them in the project plan- Able to draft pitches & proposals for clientele- Ability to define, lead and write case studies on successful projects- Building and maintaining strong, long-lasting customer relationships2) Account Execution- Ensure systematic