Demand Generation Jobs

Job SummaryWere looking for an experienced Solution Architect - Demand Generation to lead technical solutioning, consultative engagement, and solution-led demand generation for Companys surveillance and security offerings.This is a senior, customer- and consultant-facing role for someone who wants to shape a category, not just sell into one. Youll build and manage relationships with consultants and specifying bodies, get Companys solutions written into technical specifications, and turn that influence into qualified pipeline. Were looking for someone from the industry - 6-8 years of experience in CCTV surveillance, VMS, or related security/technology domains - who combines deep technical credibility with a strong commercial instinct.Key Responsibilities Develop and execute solution-led demand generation strategies to create qualified businessopportunities and drive pipeline growth. Build and manage relationships with consultants and specifying bodies to get Companys solutionsspecified into tenders, technical requirements, and project designs. Proactively identify customer pain points, security gaps, and technology transformationopportunities across target sectors. Generate demand for CCTV surveillance, VMS, cloud monitoring, access control, and AI-basedvideo analytics solutions. Build target account and consultant strategies across sectors such as Smart Cities,Manufacturing, BFSI, Retail, Warehousing, Infrastructure, Healthcare, Education, Real Estate,Transportation, Logistics, and Data Centres. Collaborate with consultants and project stakeholders to influence technical specifications andsolution requirements in Companys favor. Develop joint solution propositions with technology partners across networking, storage, cloud,cybersecurity, AI analytics, and access control. Work with Sales through the full opportunity lifecycle - lead qualification, technical discovery,proposal, PoC, negotiation, and closure. Support preparation and response to RFPs, RFQs, RFIs, tenders, and technical bids, ensuringalignment with specified requirements. Conduct competitive analysis and position Companys solutions effectively against competingtechnologies and platforms. Maintain visibility of the technical opportunity and consultant-influenced pipeline, reporting onstatus, risks, and next steps.Qualifications Bachelors degree in Engineering, Electronics, Telecommunications, Computer Science,Information Technology, or a related field. MBA or equivalent postgraduate qualification is an advantage. 6-8 years of experience in solution architecture, technical pre-sales, or consultant engagement,gained within the CCTV surveillance, electronic security, or related technology industry. Proven experience designing and positioning large-scale enterprise surveillance and securitysolutions. Demonstrated ability to influence consultants and specifications to drive demand generation andpipeline. Experience working with enterprise customers, government organizations, consultants, systemintegrators, and channel partners.Preferred Skills Strong understanding of CCTV surveillance architecture, IP cameras, VMS platforms, NVRs,cloud-based monitoring, and AI-powered video analytics. Proven ability to build credibility and influence with consulting firms and specifying bodies. Strong commercial orientation and ability to connect technical solutions with pipeline andrevenue outcomes. Proven experience in consultative selling, technical discovery, customer workshops, andexecutive presentations. Strong analytical, problem-solving, communication, and stakeholder management skills. Willingness to travel for customer meetings, consultant engagements, site visits, and industryevents.

Job Description -Marketing Manager (Service & Product Marketing)PositionMarketing ManagerReporting ToCEO / FounderLocationChennai (On site)Experience8-12 Years in B2B technology marketing, with at least 3 years owning a marketing functionRole TypeHands-on individual contributor initially (70% execution), building a team over 12-18 months Industry PreferenceIT Services, SaaS, Product Engineering, Cloud, AI, Digital Transformation.________________________________________Role PurposeWe are seeking a dynamic and result-oriented Marketing Manager to lead the marketing function that supports business growth across our Software Products and IT Services business. The role is responsible for building the company's brand, driving demand generation, supporting enterprise sales, launching new software products, and executing integrated marketing strategies across digital and offline channels.The ideal candidate brings deep experience in B2B enterprise marketing - preferably in Software Products, SaaS, AI Solutions, Enterprise Applications, Digital Transformation, or IT Services - service marketing, product marketing, demand generation, digital marketing, content strategy, branding, and marketing operations.________________________________________Key ResponsibilitiesA.B2B Marketing Strategy & Go-To-Market (GTM) Create a comprehensive annual marketing plan aligned closely with corporate revenue targets and the company's 3-5 year growth roadmap Develop differentiated GTM strategies for each product/service line: SaaS platforms, GovTech solutions, ticketing systems, custom software, and managed IT services. Position the company as a trusted digital transformation partner across enterprise, government, and institutional segments. Drive strategic market entry planning to expand into new geographies and untapped market segments. Collaborate with Sales Team to align marketing investment with pipeline and revenue priorities.B. Demand Generation & Lead Pipeline Generate high-quality B2B leads through integrated digital and offline marketing initiatives. Plan, execute, and optimize multi-channel demand generation campaigns across LinkedIn, targeted email marketing, and tech-specific networks to drive high-quality Sales Qualified Leads (SQLs) and product sign-ups. Empower the sales engineering team with qualified Marketing Qualified Leads (MQLs) and design structured Account-Based Marketing (ABM) programs for high-value targets. Continuously monitor lead conversion metrics, optimize funnel velocity, and enhance campaign performance. Coordinate participation in industry events, IT expos, government digital summits, and product demonstrations to generate qualified pipeline Drive inbound marketing through thought leadership content: whitepapers, case studies, product videos, solution blogs, and webinarsC. Product & Brand Marketing Formulate product positioning, messaging frameworks, and distinct value propositions that resonate with target personas. Plan and flawlessly execute end-to-end product launches to build strong initial market momentum. Produce high-converting product brochures, professional solution decks, analytical case studies, detailed customer success stories, and instructional/promotional videos. Manage the company website, LinkedIn profile, and all digital assets with regular SEO-optimised updates and content refreshes.D. Sales Enablement & Sales Alignment Coordinate with the Sales Team with high-impact tools: pitch decks, competitive intelligence sheets, ROI calculators, battlecards, and client testimonials that accelerate the sales cycle Ensure smooth marketing-to-sales handoff through defined MQL criteria, lead scoring frameworks, and CRM hygiene practices. Build and maintain a reusable credential and case study library covering all verticals and delivered projectsE. Digital Marketing & MarTech Operations Own and continuously improve the company's full digital presence: website SEO, Google Analytics, LinkedIn Ads, email marketing automation, and content calendar Manage and optimise the MarTech stack: CRM platform, email tools, campaign analytics, and landing page tools. Track and report on all digital marketing KPIs: traffic, lead quality, conversion rates, and cost per lead. Run structured A/B testing on core campaign assets to systematically refine messaging impact and lift conversion performance.F. Market Intelligence & Competitive Analysis Continuously monitor competitor products, pricing strategies, GTM moves, and market positioning in the B2B software and GovTech space. Track government policy updates, IT procurement patterns, and Digital India scheme announcements relevant to the company's portfolio. Conduct Voice-of-Customer (VoC) research; share structured insights with product, sales, and leadership teams. Deliver monthly marketing dashboards: pipeline contribution, campaign ROI, digital reach, lead quality, and MQL-to-SQL conversion ratesG. Team Management & Budget Ownership Lead, mentor, and foster professional growth within the internal marketing team Manage the annual marketing budget with strict ROI discipline; oversee creative, digital, and events agency relationships.Final Key ResponsibilitiesDevelop annual marketing strategy aligned with revenue and business goals.Own Go-to-Market (GTM) strategy for Software Products and IT Services.Company brand across Enterprise, Government and International markets.Drive demand generation through SEO, SEM, LinkedIn, email, webinars, events and ABM.Own MQL, SQL, pipeline contribution and marketing ROI.Lead product positioning, launches, collateral and customer success stories.Enable Sales with presentations, case studies, battle cards, ROI calculators and proposal content.Manage website, CRM, marketing automation and analytics.Conduct market intelligence, competitor analysis and Voice of Customer programs.Build and lead the marketing team, agencies and annual budget.

We are seeking an Export Sales Manager with 6 to 10 years of experience to join our team in Chandigarh. The ideal candidate will be responsible for driving sales growth in international markets while managing relationships with clients and partners.**Key Responsibilities:**- **Develop Export Strategies:** Create and implement effective strategies to enter and expand into new international markets, ensuring alignment with overall business goals.- **Manage Client Relationships:** Build and maintain strong relationships with customers and partners, providing exceptional service and support throughout the sales process.- **Market Research:** Conduct research on international market trends and competitors to identify opportunities for growth and to inform sales strategies.- **Coordinate with Internal Teams:** Work closely with marketing, logistics, and finance teams to ensure smooth operations and successful execution of export sales.- **Negotiate Contracts:** Handle contract negotiations with clients, ensuring favorable terms that align with company policies and profit margins.- **Sales Target Achievement:** Monitor sales targets and develop action plans to achieve or exceed them, regularly reporting performance to senior management.- **Compliance and Documentation:** Ensure all export activities comply with international trade laws and regulations, preparing and overseeing the necessary documentation.**Required Skills and Expectations:**Candidates must possess a strong background in export sales, coupled with excellent communication and negotiation skills. Proficiency in market analysis and an understanding of export regulations are essential. The ideal candidate should be proactive, detail-oriented, and able to work independently while being part of a team. A willingness to travel frequently for client meetings and market exploration is also expected.

Job Title: Lead Generate ExecutiveLocation: UdaipurExperience: 1 to 3 Years of experience in lead generation, Client management and schedule meetings.Role:Looking for an energetic BDE to generate leads, do cold calling, build client databases, schedule meetings, and support the sales team in converting leads into clients.Key Responsibilities:Cold calling, emailing & LinkedIn outreachBuild & maintain client databaseSchedule meetings for BDMShare proposals & follow up on leadsBasic client communicationDaily reporting & coordinationSkills Needed:Good communication (Hindi + English)Confident in callingBasic sales understandingWillingness to learnLinkedIn outreach (added advantage)Qualification:GraduateGood communication

We are looking for a motivated and results-driven Lead Generation Executive to join our team in Panchkula. The ideal candidate will be responsible for generating and qualifying new leads to support our sales team.Key Responsibilities:- **Identify Potential Leads**: Research and identify businesses or individuals that may benefit from our services, focusing on target markets to generate high-quality leads.- **Qualify Leads**: Assess the potential of leads through phone calls, emails, and other means, ensuring they fit our target criteria before passing them to the sales team.- **Maintain Database**: Keep an updated record of all leads and their statuses in our CRM system, ensuring accurate data management for future outreach efforts.- **Collaborate with Sales Team**: Work closely with the sales team to understand their needs and adjust lead generation strategies accordingly.- **Follow Up Regularly**: Proactively follow up with leads to nurture relationships and maintain interest, increasing the chances of conversion.Required Skills and Expectations:The ideal candidate should have 1 to 5 years of experience in lead generation or sales. Strong communication skills, both written and verbal, are essential. You should be proficient in using CRM software and data management tools. A results-oriented mindset and the ability to work independently are crucial. Candidates must be comfortable working in an office environment and be able to manage time effectively to meet targets. A proactive attitude and willingness to learn new strategies will be highly valued.

A Lead Generation Manager drives top-of-funnel revenue by designing and scaling multi-channel acquisition strategies. They lead teams of SDRs, manage paid ad campaigns, optimize CRM workflows, and analyze data to ensure a consistent flow of highly qualified leads for the sales team. About the RoleWe are seeking a data-driven and strategic Lead Generation Manager to oversee our outbound and inbound acquisition efforts. You will build, mentor, and scale a team of lead generation specialists, optimize our marketing technology stack, and bridge the gap between marketing and sales.Key ResponsibilitiesStrategy & Execution: Develop and execute multi-channel lead generation strategies across paid ads (LinkedIn, Meta, Google), email marketing, SEO/SEM, and content syndication. Team Leadership: Recruit, mentor, and manage a team of lead generation executives. Set performance targets (KPIs/KRAs), monitor daily/monthly output, and conduct regular coaching sessions. Pipeline Management: Build, manage, and continuously optimize a strong pipeline of qualified leads (MQLs and SQLs). Campaign Optimization: Plan and execute A/B testing on ad creatives, landing pages, and email outreach sequences to maximize ROI and CRM & Automation: Oversee CRM platforms (e.g., Salesforce, HubSpot, Zoho) to track lead data, scoring, and automated nurturing workflows. Sales Alignment: Collaborate closely with the sales team to ensure a smooth lead handover, high lead quality, and a consistent feedback loop.