We are looking for a Demand Generation Specialist with 7 to 11 years of experience, based in Bangalore. In this full-time role, you will focus on driving leads and generating demand for our products and services.
Key Responsibilities:
- Lead Generation Strategy: Develop and implement effective lead generation strategies to attract potential customers, utilizing various marketing channels.
- Campaign Management: Plan, execute, and analyze marketing campaigns designed to increase brand awareness and generate leads, assessing performance and making necessary adjustments.
- Content Creation: Collaborate with the content team to create engaging marketing materials and resources that resonate with target audiences and encourage conversions.
- Database Management: Maintain and update the lead database, ensuring accuracy and segmentation to improve targeting and outreach efforts.
- Collaboration with Sales: Work closely with the sales team to align lead generation efforts with sales goals, providing them with quality leads and feedback on lead performance.
- Market Research: Conduct market research to identify trends and opportunities, enabling data-driven decisions for improving lead generation methods.
Required Skills and Expectations:
- Strong experience in digital marketing, including SEO, SEM, email marketing, and social media strategies.
- Excellent analytical skills to measure and analyze the effectiveness of various lead generation efforts.
- Proficiency in using marketing automation tools and CRM systems to manage leads and workflows.
- Strong communication and interpersonal skills for effective collaboration with cross-functional teams.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- A problem-solving mindset with a keen interest in staying updated on market trends and technologies.