Responsibilities and Duties:
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (. original text, photos,
videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure
brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor
customer reviews
• Oversee social media accounts’ design (. Facebook timeline cover, profile
pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions
and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications.