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The Shriram Life insurance company works with the purpose - "To bring every family in the Indian society, especially the segments most vulnerable to the financial impacts of the loss of a breadwinner, into the safety net of Life Insurance."

Operational efficiency, integrity and a strong focus on catering to the needs of the average Indian , by offering high quality and cost-effective customer solutions are the core values that drive the organisation. These values have been strongly adhered to over the decades and are now an integral part of the organisations DNA.

Shriram Life prides itself on its deep understanding of the customer and the ability to develop innovative solutions that solve for its customer needs. The company extensively uses technology to reach its customers and deliver last mile service to families. It has been amongst the first in the Industry to launch and adopt various technological initiatives like - customer service application ShriMithra, salespeople app Astra along with facial recognition for eKYC authentication, virtual assistant ShriA, and Shriram Smart Suraksha Card that provides premium renewal, policy bond access and policy purchase seamlessly. True to its purpose over 40% of the companys business is from the Rural segments with the company servicing customers efficiently in the urban as well as remote locations.