Product Manager

P.S International HR Consultants

Duties :

Brand Management and developing marketing strategies to build them.

Responsible for new product launching in different areas (PAN India).

Planning and Designing promotional materials/tools to support the Sales/marketing objectives with cost-effectiveness.

Develop strategy and appropriate media plans to periodically review the success of the inputs.

Joint work with the Tele Sales Team to develop the territories and to understand the market dynamics and demand, identifying market opportunities for brand building.

Handling various Distribution Channels like Franchisee/Distributors, etc. for product penetration in various States, cities, and districts level.

Create, Promote, and monitor Campaigns for Sales promotion.

Train, motivate, and guide the Tele Sales Team to ensure the continuous growth of the brand.

Coordinate with the Tele Sales Team, Packing & amp; Distribution Team for allocation of products and fast moving.

Key duties and Responsibilities :

Market analysis :

Define market working with market intelligence, provide market context (size, shape, growth, segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this.

Pipeline buyer analysis document customer attraction to product, as well as the barriers to buy.

Competitor analysis.

Identify competitive and alternative offerings in the market.

Document their strengths and weaknesses.

Make recommendations for strategies to sustain our market position to the Product & Market Lead.

Recommend (innovative) strategies for winning or maintaining our position against the competition.

Resources and competencies List of capabilities and USPs (by product, service or area).

Win/loss analysis Understand why the current evaluators of the product did or did not buy, and understand the steps they took in the buying process.

Strategic Planning :

Product strategy Lead on the creation of the recommended product strategy and Roadmap for the allocated product

Experience : 3 - 8 Years

No. of Openings : 1

Education : B.Pharma

Role : Product Manager

Industry Type : Manufacturing / Production / Quality

Gender : [ Male / Female ]

Job Country : India