Marketing Manager

Responsibilities And Duties

1. Strategic Marketing Execution

€¢ Lead and implement integrated marketing campaigns, including lead generation, content marketing, email strategies, and digital outreach, to drive business growth and engagement.

€¢ Oversee SEO/SEM strategy and execution, ensuring content is optimised to increase visibility, improve rankings, and engage target audiences effectively.

2. Performance Marketing & Distribution Optimisation

€¢ Develop and manage high-impact performance marketing campaigns that align with broader distribution strategies to drive maximum ROI.

€¢ Utilize data-driven insights to continuously refine campaigns, optimising for effectiveness, reach, and engagement.

3. Brand Development & Market Penetration

€¢ Champion brand-building initiatives to elevate brand recognition, positioning, and share within target markets.

€¢ Formulate strategies that enhance brand perception, increase awareness, and achieve deeper market penetration, fostering lasting connections with the target audience.

4. Data-Driven Strategy & Optimisation

€¢ Leverage advanced analytics tools to monitor campaign performance, extract actionable insights, and adjust strategies for optimal results.

€¢ Implement a data-first approach to ensure marketing efforts are continuously refined based on real-time insights and market trends.

5. Cross-functional Leadership & Strategic Partner Management

€¢ Coordinate across Sales, Technology, and On-ground Teams to ensure alignment and cohesion in marketing strategies, fostering a collaborative environment that supports shared goals.

€¢ Cultivate and manage strategic relationships with external partners, including digital agencies, SEO experts, and performance marketing teams, to amplify brand visibility and ensure impactful marketing outcomes.

6. Project Management Excellence & Technical Proficiency

€¢ Lead multiple projects concurrently, using project management tools like Asana, Trello, or Jira to ensure timely, organised.

• Experience

  3 - 6 Years

• No. of Openings

  1

• Education

  Graduate (B.B.A, B.Com)

• Role

  Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office