- focus on brand positioning within the construction and infrastructure sector.
- identify new market segments and business opportunities.
- drive b2b marketing initiatives to generate qualified leads for commercial, residential, and industrial construction projects.
- collaborate with the sales team to convert leads into clients.
- build strategic relationships with architects, real estate developers, and government bodies.
- plan and manage digital marketing campaigns (google ads, seo, social media, email marketing).
- oversee traditional marketing channels such as print media, events, hoardings, and expos.
- maintain a consistent brand image across all platforms.
- conduct regular market studies to understand industry trends, customer behavior, and competitor strategies.
- use data to improve pricing, promotions, and messaging strategies.
- oversee the development of marketing collateral, presentations, brochures, website content, and videos.
- implement and manage crm tools to nurture client relationships.
- monitor client feedback and suggest improvements to services and marketing communication.
- prepare and manage the marketing budget efficiently.
- ensure cost-effective allocation of resources across campaigns and platforms.
- manage and mentor a team of marketing executives, designers, and digital specialists.
- collaborate with external vendors, agencies, and partners for campaign execution.
- provide regular performance reports to senior management with insights and recommendations.
- build and maintain a strong professional network within the construction and infrastructure ecosystem.
Experience
4 - 10 Years
No. of Openings
1
Education
B.A, B.C.A, B.B.A, B.Com, M.A, M.C.A, M.B.A/PGDM, M.Com
Role
Marketing Manager
Industry Type
Call Centre / BPO / KPO / ITES / LPO
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Lakshmi North East Solutions (Human Resource Consultant) Rg Baruah Road, Gcc Bus Stop, Near Aunty\'s